Marketing Manager

Valor Fleet Services; Washington (District of Columbia); Hybrid; USD 80,000 - 100,000; Full time

Job summary

Valor Fleet Services in Washington, DC is looking for a highly driven Marketing Manager to lead strategic marketing efforts. This role involves enhancing brand presence, modernizing marketing channels, and supporting business growth.

The ideal candidate should have 4–7 years of experience in marketing, particularly in a service-based environment. Candidates will be responsible for managing digital and content strategies, executing multi-channel campaigns, and improving employer branding initiatives to attract top talent.

Qualifications

• 4–7+ years of marketing experience, preferably in a multi-location or service-based business.
• Strong experience with digital marketing, social media, and paid advertising.
• Demonstrated success in improving brand visibility and driving measurable business results.

Responsibilities

• Lead the development and execution of a cohesive brand strategy across all entities.
• Own and manage the company’s digital presence including website and social media.
• Plan, launch, and optimize multi-channel advertising campaigns.

Skills

Digital marketing

Social media management

Content strategy

Campaign management

Education

Bachelor’s degree in marketing

Tools

Google Analytics

SEO tools

Marketing automation tools

Job description

Company Description

Valor Fleet Services is dedicated to delivering high-quality, professional service tailored to each customer’s specific needs. The company emphasizes efficient, friendly, and compassionate service solutions, creating a customer-focused environment rooted in reliability and care. Team members are encouraged to uphold strong service standards while working collaboratively to solve problems and support clients. Applicants can expect a culture that values integrity, responsiveness, and continuous improvement in every aspect of fleet services.

Position Summary

We are seeking a highly driven Marketing Manager to lead and execute marketing and advertising efforts across Valor Fleet Services and its affiliated companies. This is a high-impact individual contributor role responsible for elevating brand presence, modernizing marketing channels, and directly supporting business growth, recruiting, and customer acquisition.

This role will partner closely with executive leadership and operate with a high degree of autonomy, ownership, and accountability for results.

Brand & Market Presence

• Lead the development and execution of a cohesive brand strategy across all entities
• Elevate Valor’s public image to reflect a professional, modern, and growth-oriented organization
• Ensure brand consistency across digital, print, and field marketing materials

Digital Marketing & Content

• Own and manage the company’s digital presence (website, SEO, social media, Google Business, etc.)
• Create and execute content strategies that showcase services, culture, and growth
• Oversee paid advertising campaigns (Google Ads, social media, job boards)

Recruitment Marketing

• Partner with Talent Acquisition and HR leadership to enhance employer branding
• Develop targeted campaigns to attract high-quality candidates across critical roles (drivers, diesel mechanics, corporate staff)
• Improve applicant flow through creative and data-driven sourcing strategies

Advertising & Campaign Management

• Plan, launch, and optimize multi-channel advertising campaigns
• Track and analyze performance metrics (ROI, lead generation, engagement)
• Continuously refine strategies based on data insights

Internal Engagement & Culture

• Support internal communications and initiatives that boost employee morale and engagement
• Highlight employee stories, milestones, and company achievements
• Deliver projects on time and within budget

Qualifications

Required

• 4–7+ years of marketing experience, preferably in a multi-location or service-based business
• Proven ability to independently build and execute marketing strategies
• Strong experience with digital marketing, social media, and paid advertising
• Demonstrated success in improving brand visibility and driving measurable business results
• Bachelor’s degree in marketing, business, communications, or creative writing.

Preferred

• Experience supporting recruiting or employer branding initiatives
• Background in blue-collar, field services, transportation, or logistics industries
• Familiarity with SEO, Google Analytics, and marketing automation tools