Marketing Manager

ORTEC INTERNATIONAL USA INC; Georgia; On-site; USD 90,000 - 130,000; Full time

Job summary

ORTEC INTERNATIONAL USA INC is seeking an experienced Marketing Manager to lead regional marketing strategy, execution, and team management across the Americas. This role owns regional demand generation, pipeline growth, field marketing, events, communication and brand execution, while aligning with global product messaging and corporate strategy.

The position is based in Atlanta, GA, with potential travel to customer sites and a strong emphasis on revenue generation and cross-functional

Qualifications

• Employees typically hold a master's or bachelor's degree
• Strong analytical thinking and ability to solve complex problems
• Based in Atlanta with travel to customer sites

Responsibilities

• Regional Marketing Strategy- Americas: Define and execute the regional marketing strategy aligned to Americas business goals and global priorities.
• Build a strong regional narrative that resonates with local industries, customers, and partners.
• Translate global product marketing and brand strategy into regional plans and programs.
• Demand Generation & Pipeline Ownership: Own regional pipeline and marketing ROI; Design and execute full-funnel campaigns; Partner with Sales and SDR teams.
• Campaigns, Events & Field Marketing: Lead integrated marketing programs across digital and account-based marketing; Webinars and thought leadership; Industry events, conferences, and field marketing; Partner and ecosystem campaigns; Own regional event strategy with ROI.
• Digital, AI & Modern Marketing Execution: Drive regional digital marketing across web, paid media, social, SEO, and marketing automation; Apply AI-driven marketing tools and experimentation; Use data to continuously improve results.
• Communication, Media & Partner Ecosystem: Lead regional communications, PR support, and media engagement; Develop and execute partner marketing initiatives.
• Team Leadership & Collaboration: Lead and develop the Americas marketing team, setting clear priorities and direction.

Job description

Job Description

Marketing Manager- Americas

Location:

Atlanta, GA

Reporting to:

Global VP of Marketing with close alignment with SVP, Americas Business

About ORTEC

ORTEC is the world's largest supplier of optimization software, advanced analytics and consulting services. For nearly 40 years, we have helped more than 1,200 leading companies optimize supply chains through fleet routing and dispatch, vehicle and pallet loading, workforce scheduling, delivery forecasting and network planning. We make our customers' business more efficient, more predictable, and more effective by turning complex challenges into easy-to-use solutions.

ORTEC has been named a Top Workplace since 2020 by The Atlanta Journal-Constitution. This honor was achieved because we support our employees in finding their strengths and ultimately, we believe that our success is driven by you.

ORTEC has approximately 1,000 employees worldwide and offices in 13 countries around the globe. Our main office in North America is located in Atlanta, GA. From our US office we support companies of all sizes (from Fortune 500 to smaller regional businesses) in various industries throughout the United States, Canada and Mexico. We also work with our international customers by regularly supporting our European offices.

Our employees are recognized as the driving force behind our success. They usually have a master's or bachelor's degree, a strongly developed talent for analytical thinking and a drive to identify and solve complex problems. ORTEC's culture is open and informal, driven to promote collaboration and provide significant ownership and responsibility throughout your career.

We offer a pleasant and challenging work environment where employees are encouraged to take ownership of their personal development. We believe it is important for our employees to get the opportunity to bring out the best in themselves while maintaining a good work-life balance. Our growth and success can only be achieved through happy employees.

You will work from our Atlanta office with possible travel to customer sites.

About the position:

ORTEC is looking for an experienced Marketing Manager to lead regional marketing strategy, execution, and team management across the Americas. This role owns regional demand generation, pipeline growth, field marketing, events, communication and brand execution, while ensuring strong alignment with global product messaging and corporate marketing strategy. The role is highly execution-oriented and revenue-focused, working in close partnership with Sales, Regional Leadership, and Global Marketing teams.

Key Responsibilities:

Regional Marketing Strategy- Americas

• Define and execute the regional marketing strategy aligned to Americas business goals and global priorities.
• Build a strong regional narrative that resonates with local industries, customers, and partners.
• Translate global product marketing and brand strategy into regional plans and programs.

Demand Generation & Pipeline Ownership

• Own regional pipeline and demand generation targets and marketing ROI.
• Design and execute full-funnel campaigns (awareness pipeline revenue).
• Partner closely with Sales and SDR teams to improve lead quality, conversion, and velocity.

Campaigns, Events & Field Marketing

• Lead integrated marketing programs across:
  • Digital and account-based marketing
  • Webinars and thought leadership programs
  • Industry events, conferences, and field marketing
  • Partner and ecosystem campaigns
• Own regional event strategy with clear ROI and pipeline contribution.

Digital, AI & Modern Marketing Execution

• Drive regional digital marketing excellence across web, paid media, social, SEO, and marketing automation.
• Apply AI-driven marketing tools and experimentation to optimize performance and scale impact.
• Use data and analytics to continuously improve results.

Communication, Media & Partner Ecosystem

• Lead regional communications, PR support, and media engagement in alignment with global guidelines.
• Develop and execute partner marketing initiatives with regional ecosystem partners.

Team Leadership & Collaboration

• Lead and develop the Americas marketing team, setting clear priorities an