Marketing Manager

Ranchbot Monitoring Solutions; Fort Worth (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Onsite parking

Team events

Modern office

Job summary

Ranchbot Monitoring Solutions is seeking a Marketing Manager to own the voice and written word of the brand and be the rancher’s voice within the marketing team. You will lead copy for campaigns, web, email, social, events, and sales enablement while managing your project pipeline from brief to delivery.

This player-coach role combines hands-on writing with ownership of workflows, timelines, and cross-functional coordination using Monday.com in a fast-moving, collaborative team.

Qualifications

• Hands-on ranching or livestock experience.
• 5–8 years of copywriting and content marketing experience with a portfolio.
• Proven experience defining or stewarding a brand voice.
• Experience writing for practical B2B/B2C hybrid markets.
• Demonstrated ability to interview customers and subject matter experts and develop conversations into content.
• Proficiency in project management tools; Monday.com experience is a strong advantage.

Responsibilities

• The voice of the rancher at Ranchbot, ensuring brand consistency across all media.
• Write conversion-oriented copy for paid campaigns, email marketing, landing pages and website content.
• Develop long-form content including blog posts, case studies, customer stories, and thought leadership.
• Craft campaign concepts, headlines, and messaging for seasonal promotions, product launches and events.
• Translate technical capabilities into plain-spoken benefits for customers.
• Partner with creative/design on integrated campaigns.

Skills

Copywriting

Brand voice

B2B/B2C writing

Customer interviews

Monday.com

Ranching experience

Tools

Monday.com

Job description

Manager: Head of Marketing and Communications

Direct Reports: 0

Date: August 2026

ABOUT US

Ranchbot is a fast-scaling Agritech company leading the evolution of a new phase of technology development in agriculture. www.ranch-bot.com

Combined with its strong go-to-market strategy, commitment to customer service, and unique intellectual property, Ranchbot is helping Ranchers think differently about how they manage their water ecosystems and related infrastructure and is enhancing productivity, profitability, and sustainability in American agri-businesses.

Ranchbot’s award-winning technology is designed to be installed quickly by the customer without technical support and is made in Dallas, Texas. Its monitors work anywhere in the world by utilizing leading satellite networks or can connect to local cellular networks if available. The monitors’ real-time alerts instantly inform a customer of water level trends, changes, and issues via SMS, email, and/or the Ranchbot cloud dashboard.

Ranchbot’s core focus is on water for Livestock and has high adoption in cattle and sheep grazing activities across the states. It is now expanding its core water monitoring offering to a range of its own and other third-party technology, including sensors for Rainfall, Flow, Pressure, Cameras, Pump Control, Trough monitors, and more.

The company’s software platform, My Ranchbot, gathers data from its on-ranch monitors and converts it to actionable insights that inform better ranch management decisions and actively engage the customer for better asset and resource utilization.

POSITION SUMMARY

We're looking for a Marketing Manager to own the voice and written word of the Ranchbot brand and be the voice of the rancher in our marketing team. This role is a key position in the development of the overall marketing strategy and content ideation. You'll be the lead writer and brand voice steward on the marketing team, crafting copy for campaigns, web, email, social, events, and sales enablement while also managing your own project pipeline from brief to delivery.

This is a player-coach role for a craftsperson: you'll spend most of your time writing and refining, but you'll also own the workflows, timelines, and cross-functional coordination that keep content moving. You'll work alongside discipline leads in creative/design, events, and digital marketing, with projects managed through Monday.com.

KEY RESPONSIBILITIES

The content marketing managers primary responsibility is to be the voice of the rancher at Ranchbot, ensuring that our brand is both presented consistently across all media and connects with ranchers.

Copywriting & Brand Voice (60%)

• Own and evolve the Ranchbot brand voice. Codifying how we sound and ensuring consistency across all channels and teams
• Write compelling, conversion-oriented copy for paid campaigns (Meta, Google), email marketing, landing pages, and website content
• Develop long-form content including blog posts, case studies, customer stories, and thought leadership that resonates with ranchers and producers
• Craft campaign concepts, headlines, and messaging for seasonal promotions, product launches, and trade show activations.
• Translate technical product capabilities (satellite IoT, telemetry, water flow data) into plain-spoken benefits that matter to our customers
• Partner with creative/design on integrated campaigns, ensuring copy and visuals work as one

Project & Workflow Management (40%)

• Manage the content pipeline end-to-end: intake briefs, scope work, set timelines, and deliver on schedule
• Own content projects in Monday.com; maintaining briefs, approval tasks, file management, and status updates in line with team processes
• Coordinate deliverables across copy, creative, digital, and events teams, flagging dependencies and keeping stakeholders informed
• Manage relationships with freelance writers or contractors as content needs scale
• Maintain the content calendar and ensure lead times are respected across discipline teams

SKILLS & EXPERIENCE

• Hands-on experience in ranching or livestock operations (Required).
• 5–8 years of copywriting and content marketing experience, with a portfolio demonstrating range across campaign copy, long-form content and brand voice work.
• Proven experience defining or stewarding a brand voice, ideally taking a brand from inconsistent to codified.
• Experience writing for practical B2B/B2C hybrid markets.
• Demonstrated ability to interview customers and subject matter experts and develop the resulting conversations into compelling stories and content.
• Proficiency in project management tools; Monday.com experience a strong advantage.

PERSONAL ATTRIBUTES

• Positive and professional communicator with excellent time management.
• Natural storyteller who translates technical and practical subject matter into clear, engaging content that resonates with real-world audiences.
• Highly organised self-starter who owns their calendar, manages approval workflows and hits deadlines without being chased.
• Collaborative and process-minded; comfortable working within structured marketing workflows and contributing constructively to a broader team.
• Curious and empathetic; genuinely interested in the people and industries behind the product.

REPORTING STRUCTURE

This role reports to the Head of Marketing and Communications and works closely with the Sales and Marketing Teams.

Success in this role will be measured by:

• Improvement of copy performance in marketing efforts
• Brand voice adoption and implementation across the company
• Execution of marketing projects

LOCATION & SCHEDULE

The role will be based out of our Ranchbot HQ (1701 River Run Suite 1109 Fort Worth, TX 76107).

WHY JOIN US

• Join a growing global agritech company transforming agriculture through technology.
• Work on innovative IoT and connected solutions with real-world impact.
• Be part of a collaborative, agile and fast-moving team.
• Gain exposure to global markets and emerging technologies.
• Grow your career as the business expands internationally.
• Enjoy a modern office, onsite parking, and a welcoming team culture with regular team events.

We have an agile approach to product development and operations, encouraging every team member to contribute ideas, drive improvements and help shape the future of our business.

Join Ranchbot as we build the next generation of connected agricultural technology, delivering smarter monitoring and control solutions that help Ranchers make better-informed decisions worldwide.