Reseller Relationship Manager

Ranchbot Monitoring Solutions; Fort Worth (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

Ranchbot Monitoring Solutions is seeking a Reseller Relationship Manager based in Fort Worth, TX, to lead and grow our reseller network across the Western U.S. You will manage partnerships, close reseller opportunities, and promote Ranchbot’s innovative water-monitoring solutions.

The role involves onboarding new resellers, conducting product demonstrations, and coordinating with Marketing for local events.

Qualifications

• Strong partnership management and relationship-building skills.
• Experience maintaining records and communications in CRM systems (Salesforce preferred).
• Excellent written and verbal communication with resellers and end-user customers.
• Willingness to conduct ranch visits, in-person meetings, and demos.

Responsibilities

• Manage partnerships and drive sales with Ranchbot resellers.
• Enter new reseller orders and serve as the main point of contact for all resellers.
• Promote the Ranchbot brand throughout the reseller network.
• Train resellers and field representatives on Ranchbot products.
• Coordinate with Marketing for local reseller events and promotions.

Skills

Partnership management

CRM / Salesforce

Communication skills

Field visits

Industry knowledge

Tools

Salesforce

Job description

Ranchbot is a fast-scaling Agritech company leading the evolution of a new phase of technology development in agriculture. www.ranch-bot.com

Combined with its strong go-to-market strategy, commitment to customer service, and unique intellectual property, Ranchbot is helping Ranchers think differently about how they manage their water ecosystems and related infrastructure and is enhancing productivity, profitability, and sustainability in American agri-businesses.

Ranchbot’s award-winning technology is designed to be installed quickly by the customer without technical support and is made in Dallas, Texas. Its monitors work anywhere in the world by utilizing leading satellite networks or can connect to local cellular networks if available. The monitors’ real-time alerts instantly inform a customer of water level trends, changes, and issues via SMS, email, and/or the Ranchbot cloud dashboard.

Ranchbot’s core focus is on water for Livestock and has high adoption in cattle and sheep grazing activities across the states. It is now expanding its core water monitoring offering to a range of its own and other third-party technology, including sensors for Rainfall, Flow, Pressure, Cameras, Pump Control, Trough monitors, and more.

The company’s software platform, My Ranchbot, gathers data from its on-ranch monitors and converts it to actionable insights that inform better ranch management decisions and actively engage the customer for better asset and resource utilization.

POSITION SUMMARY

The Reseller Relationship Manager is responsible for managing channel partnerships and driving sales through Ranchbot’s reseller network. This role serves as the primary point of contact for resellers, supporting their sales activity, product knowledge, marketing efforts, customer engagement, and ongoing relationship development.

The role is also responsible for identifying, acquiring, and onboarding new resellers in target markets. The Reseller Relationship Manager works closely with Ranchbot Marketing and Events teams to support reseller growth, strengthen the Ranchbot brand, and generate new opportunities.

KEY RESPONSIBILITIES

Reseller Relationship Management & Sales

• Manage partnerships and drive sales with Ranchbot resellers.
• Enter new reseller orders and serve as the main point of contact for all resellers.
• Maintain excellent reseller records and communications in Salesforce.
• Promote the Ranchbot brand throughout the reseller network.

Reseller Training & Customer Support

• Train resellers and field representatives on Ranchbot products.
• Assist resellers with customer recommendations and product demonstrations as needed.
• Assist with end-user customer recommendations where needed, including ranch visits, in-person meetings, and in-store demonstrations.

Reseller Marketing & Events

• Work with resellers on local marketing strategies within their area or region.
• Coordinate with the Marketing department to ensure reseller marketing activities align with overall Ranchbot strategies and promotions.
• Work with Ranchbot Marketing to provide resellers with printed materials, in-store promotional materials, product binders, catalogs, and related resources.
• Attend events with resellers as required to meet new prospects.
• Work with resellers to share event costs when appropriate.

New Reseller Acquisition & Onboarding

• Find, acquire, and onboard new resellers in target geographic areas.
• Focus on Western U.S. markets with high beef cattle production and water-related issues.
• Ensure new resellers carry a minimum level of Ranchbot product stock.
• Lead the onboarding process, including product training for the reseller business owner and relevant field representatives or employees.

Reseller Network & Content Development

• Keep the Ranchbot Reseller map updated with current and accurate contact information.
• Contribute to web articles on behalf of resellers covering industry trends, topics, case studies, news, and events affecting the beef and ranching industry.
• Capture reseller video testimonials to help generate new prospective reseller leads.

SKILLS & EXPERIENCE

• Strong partnership management and relationship-building skills.
• Experience maintaining records and communications in Salesforce or other CRM.
• Strong communication skills with the ability to work directly with resellers and end-user customers.
• Comfortable participating in ranch visits, in-person meetings, in-store demonstrations, and industry events.
• Understanding of the beef, ranching, agriculture, or water infrastructure industries is highly relevant to the role.

PERSONAL ATTRIBUTES

• Positive and professional communicator with excellent time management.
• Relationship-focused and customer-oriented.
• Proactive and comfortable developing new partnerships.
• Strong collaborator who can work across Sales, Marketing, and Events.
• Highly organized with strong follow-through and relationship-management discipline.
• Comfortable working directly with rural businesses owners, ranchers, and agricultural customers.
• Self-motivated and comfortable working in a growing technology company environment.

REPORTING STRUCTURE

This role reports to the CEO and works closely with the Sales and Marketing Teams.

Success in this role will be measured by:

• Hitting agreed upon sales targets and growth metrics.
• Timely entry of orders, response to pricing inquiries, and follow through.
• Positive feedback from Reseller and Channel Partners of partnership with Ranchbot.
• Successful event execution on Reseller and partner events.
• Engagement and cooperation with the Ranchbot Team.

LOCATION & SCHEDULE

The role will be based out of our Ranchbot HQ (1701 River Run Suite 1109 Fort Worth, TX 76107) and will require overnight and weekend travel to accounts and events throughout the US.

WHY JOIN US

• Join a growing global agritech company transforming agriculture through technology.
• Work on innovative IoT and connected solutions with real-world impact.
• Be part of a collaborative, agile and fast-moving team.
• Gain exposure to global markets and emerging technologies.
• Grow your career as the business expands internationally.
• Enjoy a modern office, onsite parking, and a welcoming team culture with regular team events.

We have an agile approach to product development and operations, encouraging every team member to contribute ideas, drive improvements and help shape the future of our business.

Join Ranchbot as we build the next generation of connected agricultural technology, delivering smarter monitoring and control solutions that help Ranchers make better-informed decisions worldwide.

For further information or to apply in complete confidence, please contact our Reseller Manager Allison Hocking quoting "Reseller Relationship Manager" – [e-mail]