Growth Marketing Manager

Rural Power Systems; Davis (CA); On-site; USD 105,000 - 145,000; Full time

Benefits offered by this job

401K match

Health care

PTO and holidays

Volunteer/Off-grid PTO days

AAA Roadside Assistance membership

Job summary

Rural Power Systems seeks a Growth Marketing Manager in Woodland, CA to lead demand generation, CRM automation, and revenue operations across multiple channels. The role is hands-on and leadership-focused, collaborating with Brand and Content teams to optimize pages and campaigns.

The ideal candidate brings 3–8+ years in growth or ecommerce marketing, hands-on expertise with Google/Meta ads, Shopify, and GA4, and strong analytics to drive measurable growth for rural clean-water initiatives.

Qualifications

• 3–8+ years in growth, performance or ecommerce marketing within a DTC brand.

Responsibilities

• Own full-funnel customer acquisition and retention strategy across paid, organic, and lifecycle channels for all RPS brands.
• Lead performance marketing, lifecycle marketing, CRO, and demand generation initiatives.
• Manage channel strategy, budget allocation, and vendor management across growth channels.
• Drive CRO via A/B tests, landing page tests, heatmaps, and funnel analysis.
• Oversee email and marketing automation programs and website management.

Skills

Google Ads

Meta ads

Shopify

GA4

CRM automation

HubSpot

Salesforce

Data analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

Shopify

GA4

Job description

About Us

At RPS, we're solar-powered and people-powered! Every pump that leaves our warehouse means one less generator or power line—and cleaner, safer access to water. It supports healthier animals, plants, and people while boosting the resilience, independence, and self-sufficiency of rural families and communities.

We're mission-driven, impact-focused, and yes—we're as cool as it sounds. We help folks across the country pump water sustainably, from off-grid ranches to remote homesteads. We're a team of tinkerers, builders, customer champions, and adventurers who take pride in solving real-world problems with clean technology. No corporate fluff, just honest work that matters.

The Job

We're looking for a Growth Marketing Manager to join our team in Woodland, CA and help more people access clean, reliable water—without relying on fossil fuels or costly infrastructure. If you love solving real-world problems, supporting independent communities, and being part of something that actually makes a difference, you'll feel right at home here.

This role owns demand generation infrastructure, entailing paid acquisition, funnel tracking, CRM automations, lead scoring and revenue operations alignment. This is a hands-on leadership role. You'll think strategically and execute decisively.

Essential job duties:

Primary

• Own and manage full-funnel customer acquisition and retention strategy across paid, organic, and lifecycle channels for all RPS brands.
• Lead performance marketing, lifecycle marketing, CRO, and demand generation initiative while partnering cross-functionally to maximize growth
• Own channel strategy, budget allocation, performance optimization and agency/vendor management across all growth-driving channels, including but not limited to ecommerce, paid media, affiliates, email/SMS, lifecycle marketing and emerging acquisition channels
• Lead conversion rate optimization (CRO) initiatives through structured A/B testing, landing page testing, offer strategy, heatmap analysis, funnel analysis, checkout optimization, and customer behavior insights to improve conversion at each funnel stage with Director of Sales & Marketing, partnering with Brand on landing pages and campaign performance
• Manage and direct the email and marketing automation program and website management in partnership with the Brand & Content team, setting priorities and coordinating acquisition and retention efforts
• Track, forecast, and report on growth KPIs, including but not limited to Revenue, CAC, LTV, conversion rate, and channel ROI, ROAS, including dashboards that connect marketing to revenue (MER) and clear performance benchmarks

Team Leadership

• Manage and develop direct reports and outside contractors, as relevant
• Set clear goals and performance expectations for team members
• Provide feedback that elevates quality and strategic thinking
• Build scalable processes for planning, production and approvals

Supporting Operations

• Strategy and execution oversight for Google Ads and paid channels, including budget allocation and optimization and CPA/CAC/ROAS performance tracking
• Lead scoring framework development and refinement
• CRM automation strategy and execution, lead flow
• Funnel tracking and attribution modeling
• Database hygiene and lifecycle management
• Balance different conversion types to ensure leads, phone calls and ecom sales

What You Bring

You're excited about work that directly impacts people's lives and our planet. Whether you're tech-savvy, customer-obsessed, mechanically inclined—or all three—you bring curiosity, team collaboration, and a strong sense of purpose to the table.

You might be a great fit if you:

• Bachelor's degree in Marketing, Business, related field and/or equivalent work experience
• Have experience 3-8+ years in growth, performance marketing, acquisition marketing, ecommerce marketing, or digital marketing roles within a DTC/e-commerce brand
• Hands on experience with Google Ads, Meta ads, Shopify, GA4
• Strong understanding of attribution, incrementality, media buying, conversion optimization, ecommerce growth strategy, and customer lifecycle marketing
• Deep CRM and automation experience (HubSpot, Salesforce, ZenDesk, etc.)
• Strong analytical skills and comfort with attribution modeling
• Experience managing direct reports, agencies, contractors and cross functional collaboration
• Have a bias toward experimentation and measurable impact
• Can troubleshoot creatively and think like a customer
• Believe in rural resilience and clean technology
• Want to be part of a team where mission isn't a buzzword—it’s the reason

Why You'll Love Working Here

• Comprehensive Benefits: 401K match, health care, paid holidays, PTO, sick leave, and pet insurance.
• Unique Perks: Off-grid and volunteer PTO days, triple-your-impact donation matching, and AAA Roadside Assistance membership.
• Vibrant Culture: Unlimited coffee, regular parties, delicious food, karaoke nights, and a fun-loving team spirit.
• Work-Life Balance: We operate Monday through Friday, keeping weekends sacred for rest and family time.

We know great candidates sometimes don't tick every box—if you're excited about the role and our mission, we'd still love to hear from you.