Product Marketing Manager (BRD-002)

Breedr; Austin, Northern (TX, KY); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health, Vision, Dental, Life Insurance

4 weeks PTO + US holidays

Job summary

Breedr, based in Austin, Texas, seeks a Product Marketing Manager to tell the story of every Breedr product—from ranch app to cattle trading. You’ll report to the Head of Growth and Marketing and ensure the sales team has what it needs to sell, while landing new features with compelling collateral.

This is a global product marketing role, based in our Austin office, collaborating with product, sales and content teams to turn rancher stories into winning content.

Qualifications

• Several years of product marketing or related role, ideally in SaaS.
• Strong writing ability, turning features into rancher-friendly benefits.
• Able to manage multiple launches and products independently.

Responsibilities

• Own product marketing across Breedr range: brochures, one-pagers, decks and website content for sales enablement.
• Build segmented collateral for main audiences: cow-calf, seedstock, feedyards, supply chains.
• Collaborate with product team to ensure launches land with messaging and collateral.
• Turn customer stories into case studies, copy and adverts.
• Replace long guides with concise, useful resources for conferences and sales.
• Support launches across Cattle Trading, Enterprise/Supply chain and integrations with required materials.

Skills

Product marketing

SaaS

Copywriting

Launch management

Data-driven decisions

Tools

HubSpot

Pendo

Adobe InDesign

Canva

Photoshop

Job description

Join the team behind the precision livestock network, helping over 6,500 farmers and ranchers manage over 2 million cattle worldwide. You'll build and run campaigns that make farmers, ranchers, and supply chains sit up and take notice of Breedr, shaping how the industry thinks about livestock data and turning complex products into messaging that producers understand. You'll need sharp marketing instincts, a real feel for how farmers think and what they actually read, and the appetite to build something from nothing rather than inherit a machine already running. Based in our Austin, Texas office.

Breedr launched its Precision Livestock Management app in 2019 and is on the mission to empower farmers, processors and food retailers with tools to produce transparency, traceability, environmentally and commercially sustainable meat, safeguarding the future of their business and plant. It now supports over 2.8 million cattle from 6,500 farms across the UK, EU, US, Australia and New Zealand. We are constantly developing a suite of tools which will help farmers, ranchers and supply chains make better informed decisions improving animal management and animal health to deliver a production base fit for the future.

What You'll Be Doing

As our Product Marketing Manager, you will own how we tell the story of every Breedr product, from the ranch app to cattle trading, our enterprise and supply-chain tools. Reporting to the Head of Growth and Marketing, you will make sure the sales team always has what it needs to sell, that new features and products land well, and that real rancher stories become the content that wins new customers.

This is a global product marketing role, based in our Austin office and working closely with the product, sales and content teams.

Key Responsibilities

• Own product marketing across the Breedr range: brochures, one-pagers, sales decks and website content, anticipating what the sales team needs to win.
• Build segmented collateral for our main audiences, cow-calf and seedstock, and backgrounders, feedyards and calf-rearers, supply chains and breeding companies, pitched at the outcomes each of them cares about.
• Work hand in hand with the product team so every launch lands, from the message to the collateral to the in-app communication.
• Turn customer stories into written case studies, copy and adverts.
• Replace long, dense guides with clear, useful ones, and produce the leave-behinds the team needs at conferences.
• Support Cattle Trading (Connected Beef), Enterprise/Supply chain and integration launches with the materials they need.

About You

• Several years in product marketing or a similar role, ideally in SaaS or a product-led business.
• A strong writer who can turn a feature into a benefit a rancher understands.
• Organised and comfortable running launches and handling several products at once.
• Happy working closely with product and sales, and turning the abstract into something a customer gets.
• Experience or interest in ranching, cattle or agriculture
• A self-starter who can work independently and use data to make decisions.

Desirable but not essential

• Graphic design skill (Canva, Adobe InDesign or Photoshop) - a real plus.
• Familiarity with Pendo, HubSpot or similar tools

What you'll get

• Health, vision, dental and life insurance - 80% company paid
• 4 weeks PTO plus most US federal holidays off