MARKETING MANAGER

Doral Automotive Group; Florida; On-site; USD 60,000 - 100,000; Full time

Job summary

Doral Automotive Group in Florida is seeking a Marketing Manager to lead dealer marketing efforts and drive sales growth.

You will develop strategic marketing plans, manage budgets, coordinate campaigns across media, and collaborate with leadership to optimize profitability and customer retention.

Qualifications

• Strong analytical skills and ability to translate data into actionable plans.
• Excellent communication and collaboration with multiple teams.
• Proven organizational and project management capabilities.
• Experience developing and executing marketing strategies.
• Knowledge of automotive dealership advertising and promotions is preferred.

Responsibilities

• Manage and/or assist with company events.
• Develop and execute marketing strategies to increase dealership sales, market share, profitability, and customer retention.
• Plan and manage advertising campaigns across digital, print, radio, television, direct mail, and other media.
• Develop and manage monthly and annual marketing budgets, tracking ROI and campaign performance.
• Collaborate with the dealer principal, General Sales Manager, and dealership teams to plan promotions and sales campaigns.
• Analyze local automotive market trends, competitor activity, customer demographics, and buying behavior to identify growth opportunities.
• Coordinate with advertising agencies, automotive manufacturers, and dealer associations on marketing initiatives and brand compliance.
• Monitor campaign effectiveness, prepare performance reports, and adjust strategies to achieve sales and profitability goals.
• Communicate marketing programs and promotional initiatives to dealership staff and management.

Skills

Analytical skills

Communication

Organizational skills

Project management

Marketing strategy

Education

Bachelor's degree in Marketing or related field

Job description

Automotive Dealership Marketing ManagerKey ResponsibilitiesManage and or assist with company events.Develop and execute marketing strategies to increase dealership sales, market share, profitability, and customer retention.Plan and manage advertising campaigns across digital, print, radio, television, direct mail, and other media.Develop and manage monthly and annual marketing budgets, tracking ROI and campaign performance.Collaborate with the dealer principal, General Sales Manager, and dealership teams to plan promotions and sales campaigns.Analyze local automotive market trends, competitor activity, customer demographics, and buying behavior to identify growth opportunities.Coordinate with advertising agencies, automotive manufacturers, and dealer associations on marketing initiatives and brand compliance.Monitor campaign effectiveness, prepare performance reports, and adjust strategies to achieve sales and profitability goals.Communicate marketing programs and promotional initiatives to dealership staff and management.Key QualificationsAutomotive dealership marketing experience strongly preferred.Knowledge of dealership operations, automotive retail advertising, manufacturer programs, and sales promotions.Experience managing marketing budgets, advertising campaigns, and performance metrics.Strong analytical, communication, organizational, and project management skills.Bachelor's degree in marketing, Business, or a related field preferred, or equivalent relevant experience.Bilingual