Automotive Marketing Manager

Markquart Toyota; Chippewa Falls (WI); On-site; USD 65,000 - 70,000; Full time

Job summary

Markquart Toyota is seeking an Auto Marketing Manager to lead marketing strategy across three dealership locations. You will develop campaigns, manage paid social, email, video, and other channels in collaboration with the Marketing Director and team.

The ideal candidate is data-driven, organized, and resilient, with 2+ years in marketing, experience with Meta Ads Manager and Google Analytics, and a background in automotive marketing. A valid driver's license is required.

Qualifications

• 2+ years of professional marketing experience.
• Experience with Meta Ads Manager and paid social advertising.
• Experience with Google Analytics/GA4 or similar reporting tools.
• Degree in Marketing, Business, or related field.
• Experience with email marketing platforms.
• Automotive industry marketing experience.
• Must possess a valid driver's license and pass screenings.

Responsibilities

• Develop marketing strategy for our 3 Automotive dealerships including paid social, email, video, and other campaign channels - in partnership with the Marketing Director and broader marketing team
• OEM co-op advertising compliance and reimbursement (Toyota, Stellantis, GM)
• Submitting and prioritizing creative requests (design, video, social) through the marketing team's dispatch queue
• Tracking and reporting on campaign performance
• Maintaining and optimizing existing Google Search and Performance Max (PMAX) campaigns across both the Automotive and RV dealership groups
• And More!

Skills

Marketing strategy

Meta Ads Manager

Google Analytics GA4

Marketing degree

Email marketing

Automotive marketing

Driver's license

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Job description

Markquart is in search of a talented individual to join the marketing team as Auto Marketing Manager, overseeing strategy across multiple automotive dealerships.The right individual will have a strong marketing background and a genuine excitement for researching ideas, executing campaigns, and driving results.

OUR IDEAL CANDIDATE IS

• An idea generator – Able to think outside the box, effectively communicate ideas, and be receptive to constructive criticism
• Organized – Able to juggle multiple accounts, campaigns, and deadlines without letting details fall through the cracks
• Resilient – Comfortable pitching ideas and having some rejected without taking it personally; sees feedback as part of the process, not a setback
• A team player – Communication is vital to the success of the Marketing Manager, the broader marketing team, and the dealerships as a whole
• Data-driven – Comfortable analyzing campaign performance and making adjustments based on results, not guesswork

RESPONSIBILITIES

This is a great opportunity to own marketing strategy for a multi-location automotive group. The Auto Marketing Manager will be responsible for, including but not limited to:

• Develop marketing strategy for our 3 Automotive dealerships including paid social, email, video, and other campaign channels - in partnership with the Marketing Director and broader marketing team
• OEM co-op advertising compliance and reimbursement (Toyota, Stellantis, GM)
• Submitting and prioritizing creative requests (design, video, social) through the marketing team's dispatch queue
• Tracking and reporting on campaign performance
• Maintaining and optimizing existing Google Search and Performance Max (PMAX) campaigns across both the Automotive and RV dealership groups
• And More!

QUALIFICATIONS

• 2+ years of professional marketing experience - Required
• Experience with Meta Ads Manager and paid social advertising - Required
• Experience with Google Analytics/GA4 or similar reporting tools - Required
• Degree in Marketing, Business, or related field - Preferred
• Experience with email marketing platforms - a plus
• Automotive industry marketing experience - a plus
• Must possess a valid driver's license and be able to successfully complete pre-employment background and motor vehicle record (MVR) screenings, consistent with applicable law.

This is a full-time position starting at $65,000 to $70,000/year, depending upon the individual's experience.