Marketing Manager

The Learning Experience - World Headquarters; Florida; On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Childcare benefits

401(k)

401(k) matching

Company parties

Competitive salary

Dental insurance

Free food & snacks

Health insurance

Opportunity for advancement

Paid time off

Training & development

Tuition assistance

Vision insurance

Wellness resources

Job summary

The Learning Experience - World Headquarters is seeking a creative, data-driven Marketing Manager to develop and execute integrated marketing strategies that build brand awareness, generate qualified leads, and drive enrollment across our network of centers.

This role spans brand marketing, digital marketing, lead generation, lifecycle marketing, social media, content development, and performance analytics.

Qualifications

• 3+ years of marketing experience in client-facing role with both acquisition/demand-generation and conversion or lifecycle marketing.
• Proven track record of analyzing data and delivering key metrics across the funnel.
• Familiarity with CRM or marketing automation tools used for lead nurture and follow-up.

Responsibilities

• Develop and execute integrated marketing campaigns to increase brand awareness, generate qualified leads, and drive enrollment.
• Manage marketing strategies across the enrollment funnel from awareness to enrollment.
• Analyze marketing and conversion performance to identify opportunities to improve lead quality and enrollment results.
• Partner with Enrollment, Operations, and center teams to improve lead-to-tour and tour-to-enrollment conversion.
• Strengthen the prospective family journey through messaging, segmentation, nurturing, timing, and follow-up.
• Develop and support local marketing strategies for individual centers to build community awareness and enrollment.

Education

BA degree in marketing or related field

Tools

CRM/Marketing automation tools

Job description

Benefits:

• Childcare Benefits


• 401(k)


• 401(k) matching


• Company parties


• Competitive salary


• Dental insurance


• Free food & snacks


• Health insurance


• Opportunity for advancement


• Paid time off


• Training & development


• Tuition assistance


• Vision insurance


• Wellness resources

Salary: $80,000-$90,000 annually

Location: Deerfield Beach, FL | Onsite

Job Overview

The Learning Experience is seeking a creative, data-driven Marketing Manager to develop and execute integrated marketing strategies that build brand awareness, generate qualified leads, and drive enrollment across our growing network of early childhood education centers.

This role spans brand marketing, digital marketing, lead generation, lifecycle marketing, social media, content development, and performance analytics. You’ll help shape the prospective family journey from initial awareness and inquiry through tour and enrollment, using compelling marketing and data-driven insights to improve performance at every stage.

The ideal candidate is both creative and analytical—someone who can develop engaging campaigns and content, understand customer behavior, measure what is working, and continuously optimize marketing efforts to support growth.

What You’ll Do:

Marketing Strategy & Enrollment Growth

• Develop and execute integrated marketing campaigns that increase brand awareness, generate qualified leads, and drive enrollment.


• Manage marketing strategies across the enrollment funnel, from awareness and lead generation through inquiry, tour, and enrollment.


• Analyze marketing and conversion performance to identify opportunities to improve lead quality, engagement, and enrollment results.


• Partner with Enrollment, Operations, and center teams to improve lead-to-tour and tour-to-enrollment conversion.


• Strengthen the prospective family journey through improved messaging, segmentation, nurturing, timing, and follow-up.


• Develop and support local marketing strategies that help individual centers build community awareness and generate enrollment.


• Translate broader brand and marketing initiatives into scalable programs that can be effectively activated across a multi-location network.

Experience/Requirements:

• 3+ years of marketing experience in a client-facing role, spanning both acquisition/demand-generation and conversion or lifecycle marketing


• BA degree in marketing or related field


• Proven track record of analyzing data and delivering key metrics across the full funnel, from lead generation through enrollment


• Familiarity with CRM or marketing automation tools used for lead nurture and follow-up