Marketing Manager

Spirit Mountain Recreation Area; Duluth (MN); On-site; USD 50,000 - 60,000; Full time

Job summary

Spirit Mountain Recreation Area in Duluth, MN is seeking a Marketing Manager to lead day-to-day marketing initiatives across our year‑round operations, supporting winter and summer recreation, events, weddings, food and beverage, programming, and guest experiences.

You will craft content, manage social channels, develop campaigns, coordinate with departments, and measure performance to improve results. The ideal candidate is a self‑starter who blends creativity with measurable outcomes.

Qualifications

• Two years of experience in marketing, communications, social media, content creation, or related field.
• Proven ability to create effective photo, video, graphic, and written content.
• Experience managing social media and digital marketing platforms.
• Proficiency with Canva, Adobe Creative Suite, or similar design/editing tools.
• Strong writing, organization, communication, and project management skills.
• Ability to work independently while coordinating priorities across multiple departments.
• Ability to work occasional evenings, weekends, and holidays.

Responsibilities

• Create, capture, edit, and publish engaging photo, video, graphic, and written content across social media, email, website, and other marketing channels.
• Actively manage social media platforms, including scheduling, audience engagement, messages, comments, and timely operational updates.
• Coordinate seasonal campaigns, promotions, events, and communications with Indoor Operations, Outdoor Operations, Sales, Food & Beverage, Programming, and Guest Services.
• Maintain a consistent and accurate brand voice, visual identity, and message across all channels.
• Develop and manage marketing calendars based on operational priorities, revenue goals, and established marketing frameworks.
• Execute digital advertising, email marketing, website updates, and other promotional initiatives.
• Monitor campaign performance, engagement, website activity, and other key metrics, using results to improve future efforts.
• Coordinate external vendors, media partners, and community partners as needed.
• Assist with developing and managing the marketing budget and identifying effective uses of resources.
• Provide direction to seasonal or part‑time brand ambassadors, photographers, content creators, and other marketing support personnel.
• Attend events and operational activities to capture content, including occasional evenings, weekends, and holidays.

Skills

Marketing strategy

Social media management

Content creation

Photography/Video editing

Communication

Education

Bachelor's degree in Marketing or Communications

Tools

Canva

Adobe Creative Suite

Job description

Supervisory Responsibility: Marketing Coordinator

Pay Range: $50,000 - $60,000 annually

About the Role

Spirit Mountain is seeking a creative, energetic, and hands‑on Marketing Manager to lead the day‑to‑day execution of marketing initiatives across our year‑round operations. This role supports winter and summer recreation, events, weddings, food and beverage, programming, and guest experiences through engaging content and strategic campaigns. Working closely with the General Manager and leadership team, the Marketing Manager will bring Spirit Mountain's story to life through social media, digital marketing, content creation, advertising, and community engagement. The ideal candidate is a self‑starter who thrives in a fast‑paced environment and enjoys combining creativity with measurable results.

Essential Duties and Responsibilities

• Create, capture, edit, and publish engaging photo, video, graphic, and written content across social media, email, website, and other marketing channels.
• Actively manage social media platforms, including scheduling, audience engagement, messages, comments, and timely operational updates.
• Coordinate seasonal campaigns, promotions, events, and communications with Indoor Operations, Outdoor Operations, Sales, Food & Beverage, Programming, and Guest Services.
• Maintain a consistent and accurate brand voice, visual identity, and message across all channels.
• Develop and manage marketing calendars based on operational priorities, revenue goals, and established marketing frameworks.
• Execute digital advertising, email marketing, website updates, and other promotional initiatives.
• Monitor campaign performance, engagement, website activity, and other key metrics, using results to improve future efforts.
• Coordinate external vendors, media partners, and community partners as needed.
• Assist with developing and managing the marketing budget and identifying effective uses of resources.
• Provide direction to seasonal or part‑time brand ambassadors, photographers, content creators, and other marketing support personnel.
• Attend events and operational activities to capture content, including occasional evenings, weekends, and holidays.

Minimum Qualifications

• Two years of experience in marketing, communications, social media, content creation, or a related field.
• Demonstrated ability to create effective photo, video, graphic, and written content.
• Experience managing social media and digital marketing platforms.
• Proficiency with Canva, Adobe Creative Suite, or similar design and editing tools.
• Strong writing, organization, communication, and project management skills.
• Ability to work independently while coordinating priorities across multiple departments.
• Ability to work occasional evenings, weekends, and holidays based on operational and event needs.

Preferred Qualifications

• Associate's or Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience in recreation, tourism, hospitality, events, or destination marketing.
• Familiarity with website content management systems, email marketing platforms, Meta Business Suite, and Google Analytics.
• Familiarity with Spirit Mountain or the outdoor recreation industry.

Our Values

• Safety - Our top priority is the safety of our employees and guests.
• Superior Guest Service - Every employee treats our visitors as valued guests.
• Respect - We engage respectfully with each other and with our guests.
• Honesty - We communicate information honestly and in a timely manner.
• Humor - We use appropriate humor to create an enjoyable environment for all.
• Ownership - We care for Spirit Mountain facilities as if they were our own.
• Integrity - We always act with integrity.

Compensation

Salary Range: $50,000 - $60,000 annually

Spirit Mountain is committed to pay transparency. Starting compensation will be based on qualifications, experience, and internal equity considerations.