Marketing Manager

Ragged Mountain Resort; Elmwood (NH); On-site; USD 85,000 - 110,000; Full time

Job summary

Ragged Mountain Resort is seeking a Marketing Manager to lead strategy across digital, print, and on-mountain channels, blending planning with hands-on execution to drive visitation and revenue. This role blends strategic planning with hands-on execution — from campaign development and social media management to partnership outreach and event promotion.

This position reports to the General Manager and participates in leadership team activities, industry trade shows, and local/regional events,

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3–5+ years of marketing experience in hospitality, tourism, ski/outdoor recreation, or related consumer industry.
• Proven experience managing social media, email marketing, and digital ad platforms (Meta Ads, Google Ads).
• Strong copywriting and content creation skills.
• Proficiency with marketing/analytics tools (Google Analytics, Mailchimp/Klaviyo, Canva or Adobe Creative Suite).
• Excellent project management skills and ability to juggle multiple campaigns at once.
• Valid driver's license.

Responsibilities

• Develop and execute annual marketing plans aligned with revenue goals for lift tickets, season passes, lodging, dining, and summer operations.
• Plan and manage seasonal advertising campaigns (paid social, search, display, email, print, and local broadcast).
• Set and manage the marketing department budget; track ROI across channels.
• Own the resort's website content, SEO, and conversion optimization.
• Manage social media accounts (Instagram, Facebook, TikTok, YouTube), including content calendars, community engagement, and influencer/ambassador partnerships.
• Oversee email marketing programs (newsletters, promotions, automated guest journeys).
• Maintain brand consistency across all guest touchpoints — signage, uniforms, print collateral, digital ads.
• Coordinate photo and video shoots to capture on-mountain conditions, events, and lifestyle content.
• Write and edit copy for web, email, press releases, and advertising.
• Manage daily snow reporting during winter season across website, mobile app and partner sites.
• Develop and execute a sustainable earned media strategy.
• Serve as a media contact for local and regional press; pitch stories and manage press trips.
• Build relationships with local businesses, tourism boards, and regional partners.
• Represent the resort at community events, trade shows, and consumer ski/travel expos.
• Plan and promote on-mountain events (races, festivals, concerts, holiday programming).
• Coordinate group sales and corporate partnership promotions with sales team.
• Manage season pass launch campaigns and early-bird promotions.
• Manage multiday ticket product + promotion.
• Track key metrics (website traffic, conversion rates, pass sales, social engagement, email performance).
• Report on campaign performance to leadership and adjust strategy accordingly.
• Conduct competitor and market research across the Northeast ski industry.

Skills

Social media management

Email marketing

Digital advertising

Copywriting

Google Analytics

Mailchimp/Klaviyo

Canva/Adobe Creative Suite

Project management

Driver's license

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

Klaviyo

Mailchimp

Canva

Adobe Creative Suite

Job description

MARKETING MANAGER

BASIC FUNCTION

The Ragged Mountain Resort LLC Marketing Manager is a key member of the Ragged Mountain Leadership team reporting directly to the General Manager. The Marketing Manager is responsible for developing and executing the resort's marketing strategy across digital, print, and on-mountain channels. This role blends strategic planning with hands‑on execution — from campaign development and social media management to partnership outreach and event promotion — to drive visitation, revenue, and brand loyalty throughout both the winter and summer seasons. As part of the Resort Leadership team, the Marketing Manager is a highly visible member of the Resort Leadership team attending industry trade shows and local / regional events.

CHARACTERISTIC DUTIES & RESPONSIBILITIES

Strategy & Campaign Management

• Develop and execute annual marketing plans aligned with revenue goals for lift tickets, season passes, lodging, dining, and summer operations
• Plan and manage seasonal advertising campaigns (paid social, search, display, email, print, and local broadcast)
• Set and manage the marketing department budget; track ROI across channels

Digital & Social Media

• Own the resort's website content, SEO, and conversion optimization
• Manage social media accounts (Instagram, Facebook, TikTok, YouTube), including content calendars, community engagement, and influencer/ambassador partnerships
• Oversee email marketing programs (newsletters, promotions, automated guest journeys)

Brand & Content

• Maintain brand consistency across all guest touchpoints — signage, uniforms, print collateral, digital ads
• Coordinate photo and video shoots to capture on-mountain conditions, events, and lifestyle content
• Write and edit copy for web, email, press releases, and advertising
• Manage daily snow reporting during winter season across website, mobile app and partner sites

PR & Community Relations

• Develop and execute a sustainable earned media strategy
• Serve as a media contact for local and regional press; pitch stories and manage press trips
• Build relationships with local businesses, tourism boards (e.g., Ski New Hampshire, NH Division of Travel and Tourism, Local Chambers of Commerce), and regional partners
• Represent the resort at community events, trade shows, and consumer ski/travel expos

Events & Promotions

• Plan and promote on-mountain events (races, festivals, concerts, holiday programming) in collaboration with the sales team
• Coordinate group sales and corporate partnership promotions with sales team
• Manage season pass launch campaigns and early‑bird promotions
• Manage mult-day ticket product + promotion

Analytics & Reporting

• Track key metrics (website traffic, conversion rates, pass sales, social engagement, email performance)
• Report on campaign performance to leadership and adjust strategy accordingly
• Conduct competitor and market research across the Northeast ski industry

QUALIFICATIONS

Required

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 3–5+ years of marketing experience, ideally in hospitality, tourism, ski/outdoor recreation, or a related consumer industry
• Proven experience managing social media, email marketing, and digital ad platforms (Meta Ads, Google Ads)
• Strong copywriting and content creation skills
• Proficiency with marketing/analytics tools (Google Analytics, Mailchimp/Klaviyo, Canva or Adobe Creative Suite)
• Excellent project management skills and ability to juggle multiple campaigns at once
• Valid driver's license

Preferred

• Experience marketing a seasonal or weather-dependent business
• Familiarity with the ski/snowboard industry and New England travel + hospitality market
• Experience with CRM and point-of-sale/ticketing systems
• Photography/videography skills
• Passion for skiing, riding, or mountain sports

At Ragged Mountain we work as a team, flexing with the business and team needs. Responsibilities, duties and the requirements for this position may change at any time, with or without a change in title, benefits or salary. Like most jobs in the recreation field, this position requires a flexible schedule, working holidays, weekends and long hours as necessary.