Sugarloaf Marketing Coordinator

Sugarloaf Mountain Corporation; Maine; On-site; USD 25,000 - 29,000; Full time

Benefits offered by this job

Free lift pass

Resort discounts at F&B and retail

Discounted ski/snowboard lessons andr

Job summary

Sugarloaf Mountain Corporation is seeking a year-round Marketing Coordinator to serve as the link between the CRM Manager and the Creative Content Manager. The role focuses on maintaining the resort website, campaigns, and creative pipeline, with an hourly rate of $18–$21 based on experience.

The position requires organization, self-motivation, and the ability to juggle multiple priorities in a fast-paced outdoor recreation setting.

Qualifications

• Two or more years of marketing, sales, or event experience preferred.
• Strong written and verbal communication skills.
• Working knowledge of online and social channels.
• Experience managing content in a CMS; Salesforce or similar CRM/email marketing platform experience preferred.
• Familiarity with Adobe, InDesign, or comparable creative software.
• Proficiency in Microsoft Office Suite.
• Strong multitasking skills and the ability to complete projects on schedule.
• Intermediate ability to ski or snowboard is required for this position.

Responsibilities

• Website & CRM Support (primary focus): Update and maintain website content through the CMS; build, schedule, and monitor email campaigns in Salesforce Marketing Cloud; schedule SMS/app notifications; manage CRM/web content requests via Asana.
• Design Support: Provide junior-level graphic design support, organize media asset library, handle basic production tasks.
• Workflow & Prioritization: Triage requests, prioritize CRM needs, coordinate design requests; route content through Asana.
• General Support: Step in on snow reporting duties during callouts; support marketing and resort teams as needed.

Skills

Marketing experience

Communication skills

CRM experience

CMS familiarity

Adobe/InDesign familiarity

Microsoft Office

Multitasking

Skiing/snowboarding

Tools

Salesforce

Asana

CMS systems

Job description

Overview

Sugarloaf is looking for a year-round Marketing Coordinator to be the connective tissue between our CRM Manager and our Creative Content Manager, keeping the resort's website, campaigns, and creative pipeline moving day to day. This is a hands-on role for someone who is organized, self-motivated, and comfortable juggling priorities without losing track of details.

If you want a marketing role where your work is visible across the resort and you enjoy the pace of an outdoor recreational business, this is a strong fit. A flexible schedule is required, and prior experience with websites, email marketing, or graphic design is preferred. This full-time, year-round round is benefit eligible, comes with great job perks, and is expected to start at an hourly rate of $18-21 based on experience.

Responsibilities

Website & CRM Support (primary focus)

• Update and maintain website content through the CMS, keeping pages, offers, and event listings accurate and on schedule.
• Build, schedule, and monitor email campaigns in Salesforce Marketing Cloud in support of product launches and profit-center initiatives.
• Enter and schedule SMS and app notification content as directed.
• Maintain data hygiene and manage incoming CRM/web content requests through Asana.

Design Support

• Provide junior-level graphic design support, including sign edits, ad-hoc asset uploads, and template-based design requests.
• Organize and archive the media asset library.
• Handle basic production tasks so the Creative Content Manager can stay focused on creative direction and strategy.

Workflow & Prioritization

• Triage incoming requests, prioritizing the CRM Manager's needs first and coordinating design requests as capacity allows.
• Route and track profit-center content requests through Asana.

General Support

• Step in on snow reporting duties during callouts or coverage.
• Provide additional support to marketing and resort teams as needed.

Qualifications

Preferred Skills & Experience

• Two or more years of marketing, sales, or event experience preferred.
• Strong written and verbal communication skills.
• Working knowledge of online and social channels.
• Experience managing content in a CMS; Salesforce or similar CRM/email marketing platform experience preferred.
• Familiarity with Adobe, InDesign, or comparable creative software.
• Proficiency in Microsoft Office Suite.
• Strong multitasking skills and the ability to complete projects on schedule.
• Intermediate ability to ski or snowboard is required for this position.
• Resort experience and events experience are a plus but not required.

Sugarloaf Team Member Benefits include:

• Free lift pass for skiing and/or riding
• Discounts at resort F&B and retail locations
• Discounted ski/snowboard lessons and rentals
• Access to Nordic trails and discounted equipment rentals at our Outdoor Center location
• Discounted passes at other industry partner resorts
• Full time year round Team Members are eligible for benefits such as medical/dental/vision/life insurance, 401K participation with company match, and paid time off