Marketing Manager

Spirit Mountain; Duluth (MN); On-site; USD 50,000 - 60,000; Full time

Job summary

Spirit Mountain is seeking a Marketing Manager to lead the day-to-day execution of marketing across winter and summer operations, events, weddings, food and beverage, programming, and guest experiences.

Working with the General Manager and leadership team, this hands-on role turns organizational priorities into engaging content and coordinated campaigns that strengthen the Spirit Mountain brand and support attendance and revenue goals.

Qualifications

• Two years of marketing, communications, social media, content creation, or related experience.
• Demonstrated ability to create effective photo, video, graphic, and written content.
• Experience managing social media and digital marketing platforms.
• Proficiency with Canva, Adobe Creative Suite, or similar design and editing tools.
• Strong writing, organization, communication, and project-management skills.
• Ability to work independently while coordinating priorities across multiple departments.
• Ability to work occasional evenings, weekends, and holidays based on operational and event needs.

Responsibilities

• Create, capture, edit, and publish engaging photo, video, graphic, and written content across social media, email, website, and other marketing channels.
• Actively manage social media platforms, including scheduling, audience engagement, messages, comments, and timely operational updates.
• Coordinate seasonal campaigns, promotions, events, and communications with Indoor Operations, Outdoor Operations, Sales, Food and Beverage, Programming, and Guest Services.
• Maintain a consistent and accurate brand voice, visual identity, and message across all channels.
• Develop and manage marketing calendars based on operational priorities, revenue goals, and the established marketing framework.
• Execute digital advertising, email marketing, website updates, and other promotional initiatives.
• Monitor campaign performance, engagement, website activity, and other key metrics, using results to improve future efforts.
• Coordinate outside vendors, media partners and community partners as needed.
• Assist with developing and managing the marketing budget and recommend how available resources can be used effectively.
• Provide direction to seasonal or part-time brand ambassadors, photographers, content creators, or other marketing support.
• Attend events and operational activities to capture content, including occasional evenings, weekends, and holidays.

Skills

Marketing strategy

Content creation

Social media management

Canva

Adobe Creative Suite

Written communication

Project management

Education

Associate’s or bachelor’s degree in marketing, communications, business

Tools

Canva

Adobe Photoshop

Google Analytics

Meta Business Suite

Job description

Description

REPORTS TO: General Manager

SUPERVISORY RESPONSIBILITY: Marketing Coordinator

WAGE & HOUR CLASSIFICATION: Full-Time, Exempt, Salary

EXPECTED PAY RANGE: $50,000-$60,000 annually

SUMMARY/OBJECTIVE

The Marketing Manager leads the day-to-day execution of Spirit Mountain’s marketing across winter and summer operations, events, weddings, food and beverage, programming, and guest experiences. Working with the General Manager and leadership team, this hands-on role turns organizational priorities into engaging content and coordinated campaigns that strengthen the Spirit Mountain brand and support attendance and revenue goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Create, capture, edit, and publish engaging photo, video, graphic, and written content across social media, email, website, and other marketing channels.
• Actively manage social media platforms, including scheduling, audience engagement, messages, comments, and timely operational updates.
• Coordinate seasonal campaigns, promotions, events, and communications with Indoor Operations, Outdoor Operations, Sales, Food and Beverage, Programming, and Guest Services.
• Maintain a consistent and accurate brand voice, visual identity, and message across all channels.
• Develop and manage marketing calendars based on operational priorities, revenue goals, and the established marketing framework.
• Execute digital advertising, email marketing, website updates, and other promotional initiatives.
• Monitor campaign performance, engagement, website activity, and other key metrics, using results to improve future efforts.
• Coordinate outside vendors, media partners and community partners as needed.
• Assist with developing and managing the marketing budget and recommend how available resources can be used effectively.
• Provide direction to seasonal or part-time brand ambassadors, photographers, content creators, or other marketing support.
• Attend events and operational activities to capture content, including occasional evenings, weekends, and holidays.

Requirements

MINIMUM QUALIFICATIONS

• Two years of marketing, communications, social media, content creation, or related experience.
• Demonstrated ability to create effective photo, video, graphic, and written content.
• Experience managing social media and digital marketing platforms.
• Proficiency with Canva, Adobe Creative Suite, or similar design and editing tools.
• Strong writing, organization, communication, and project-management skills.
• Ability to work independently while coordinating priorities across multiple departments.
• Ability to work occasional evenings, weekends, and holidays based on operational and event needs.

DESIRED QUALIFICATIONS

• Associate’s or bachelor’s degree in marketing, communications, business, or a related field.
• Experience in recreation, tourism, hospitality, events, or destination marketing.
• Familiarity with website content-management systems, email-marketing platforms, Meta Business Suite, and Google Analytics.
• Familiarity with Spirit Mountain or the outdoor-recreation industry.

CORE VALUES

• Safety: Our top priority is the safety of our employees and guests.
• Superior Guest Service: Every employee treats our visitors as valued guests.
• Respect: We engage respectfully with each other and with our guests.
• Honesty: We communicate information honestly and in a timely manner.
• Best Efforts: We do our best, every day.
• Humor: We use appropriate humor to create an enjoyable environment for all.
• Ownership: We care for Spirit Mountain facilities as if they were our own.
• Integrity: We always act with integrity.