Overview
We are hiring a Marketing & Traffic Growth Manager to own and execute all marketing efforts focused on driving in‑store traffic, increasing sales velocity, and building brand dominance locally.
Key Responsibilities
- Oversee and execute social media strategy across:
- Facebook
- Instagram
- TikTok
- YouTube (short‑form & long‑form)
- Plan and manage monthly and seasonal campaigns
- Ensure consistent brand voice, urgency, and value messaging
- Coordinate content that highlights:
- New arrivals
- Price comparisons
- Community impact and mission
- Paid Advertising & Media Buying:
- Manage and optimize paid ads across:
- Facebook & Instagram Ads
- Google Ads (Search + Local)
- Develop ad funnels focused on:
- Driving in‑store visits
- Promotions and events
- Brand awareness
- Track performance, cost per lead, and return on ad spend (ROAS)
Qualifications
- 3+ years experience in marketing, media buying, or growth marketing
- Experience managing both digital and traditional advertising
- Commute to this job’s location
- 1+ years of work experience with Google Ads
- 1+ years of experience in Marketing
- Strong understanding of:
- Facebook Ads Manager
- Google Ads
- Campaign planning and analytics
- Retail, outlet, or high‑volume sales environment experience preferred
- Highly organized, proactive, and execution-focused