Digital Marketing Manager

Kosmos; Fall River (MA); On-site; USD 70,000 - 90,000; Full time

Job summary

A growing consumer products company in Fall River, Massachusetts is seeking a Digital Marketing Manager to oversee ecommerce campaigns and manage digital marketing initiatives. The ideal candidate has at least 2 years of experience in digital marketing, particularly with managing creative assets and launching paid campaigns across multiple platforms. This position offers an opportunity to drive marketing performance and enhance brand awareness.

Qualifications

• Minimum 2 years of hands-on experience in ecommerce growth or digital marketing.
• Experience managing creative digital asset production with designers, influencers, and content creators.
• Hands-on experience setting up and launching paid campaigns across at least 2 major digital media ad platforms.

Responsibilities

• Manage the planning and execution of ecommerce go-to-market campaigns.
• Produce effective ad creative and UGC assets utilizing influencers.
• Launch paid digital marketing campaigns to test and qualify new creative assets.

Skills

Ecommerce growth

Digital marketing

Social media management

Job description

Overview

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager.

Responsibilities

• Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal initiatives.
• Produce effective ad creative and UGC assets utilizing influencers and content creators and the company’s internal/external design teams.
• Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and qualify new creative assets.
• Utilize internal and external design teams for landing page creation, optimization, and continuous A/B testing to improve ad campaign performance.
• Manage and expand profitable affiliate and influencer relationships.
• Organic social media management and community moderation with intent to drive profitable traffic and awareness.
• Maintain marketing performance reports, documentation of results, insights, and best practices.
• Stay updated on digital marketing trends, platform updates, and best practices, applying new insights to enhance campaign performance.

Qualifications

• Minimum 2 years of hands-on experience in ecommerce growth or digital marketing.
• Experience managing creative digital asset production with designers, influencers, and content creators.
• Hands-on experience setting up and launching paid campaigns across at least 2 major digital media ad platforms (Meta, TikTok, Google, Reddit, etc.).