Marketing Manager

A Line Boutique; Denver (CO); On-site; USD 60,000 - 95,000; Full time

Benefits offered by this job

Annual bonus

PTO 10 days

Holiday schedule

401K eligibility

Store discount 50%

Store credit bonus

Job summary

A Line Boutique is seeking a hands-on Marketing Manager to own and execute all marketing across its multi-location operations in Colorado, Utah, and California. The role requires independent strategy and execution, with a focus on authentic brand voice and community engagement.

Ideal candidates are strong communicators, adept with marketing tools, comfortable using AI for editing and brainstorming, and passionate about empowerment through fashion.

Qualifications

• Experience leading marketing initiatives for a multi-location retail brand.
• Proficient in social media strategy, content calendars, and paid social campaigns.
• Strong copywriting and brand storytelling aligned with a lifestyle brand.

Responsibilities

• Own and execute all marketing initiatives across multiple locations.
• Develop and manage social media strategy and content calendars.
• Create and manage email/SMS campaigns using Klaviyo and update website via Squarespace.

Skills

Marketing strategy

Social media

Email marketing

Klaviyo

Squarespace

Canva

Adobe Suite

AI tools

Influencer partnerships

Copywriting

Brand storytelling

Brand management

Tools

Klaviyo

Squarespace

Canva

Adobe Suite

Job description

A Line Boutique is changing the traditional face of retail by focusing on providing solution-based styling services and a rich community of events inside and out of the store. The driving cause behind A Line is transparency and authenticity. We want all women to simply try less and embrace their inherent beauty through the vehicle of fashion. It's not just about beautiful clothes, but the power of transformation and empowerment offered in well-styled and well-tailored garments. It's about self-expression and creating a community of support and celebration for women, their lives and how they evolve.

Job Description

This is a one-person marketing role responsible for owning, executing, and managing all marketing initiatives across A Line's multi-location retail operations (Colorado, Utah, and California). "Manager" here refers to managing the brand, campaigns, and creative output, not a team. The right candidate will independently drive strategy and hands-on execution, juggling multiple projects at once while maintaining brand consistency and community engagement across all locations.

The ideal candidate has strong communication skills, is proficient with marketing tools, is comfortable using AI tools to support editing, workflow efficiency, brainstorming, and reporting, and deeply understands A Line's mission of empowerment and authenticity.

Must reside in Salt Lake City, Utah to be considered because our owner and founder, Karmen Berentsen resides there. This role reports and works directly with her.

Job Responsibilities

• Full ownership of A Line's Instagram account and partial management of owner's personal Instagram, maintaining brand voice, aesthetic consistency, and community engagement
• Develop and execute comprehensive social media strategy across all platforms, including paid social campaigns and content calendar management
• Create and manage email and SMS marketing campaigns using Klaviyo, including audience segmentation, campaign strategy, and performance optimization, as well as manage website updates via Squarespace
• Design marketing graphics and event collateral using Canva or Adobe Suite for all promotional materials, events, and social content
• Use AI tools to support day-to-day workflow — including editing and refining copy, brainstorming campaign and content ideas, and building performance reports and summaries — to work more efficiently without losing A Line's authentic voice
• Identify, vet, and manage influencer/local partnerships for brand collaborations, trunk shows, and events
• Willing and able to travel regulary — including to our retail locations in California, Colorado, and Utah, as well as to New York and Paris for market appointments and A Line experiences/events
• Plan and execute events from concept to completion, including community events, trunk shows, brand partnerships, conferences and client experiences
• Maintain marketing and event calendars to ensure alignment across all locations and initiatives
• Coordinate with operations team on new product shipments, posting schedules, launch strategies, and event logistics
• Communicate and collaborate effectively with high-end brands and external partners to amplify A Line's reach and community
• Lead weekly marketing-focused team meetings with all stylists across locations, supporting their personal brand development and social media initiatives (not managing their accounts directly, but mentoring and inspiring)
• Create original marketing content, including copywriting, visual direction, and brand storytelling that reflects A Line's voice of empowerment and community
• Maintain A Line's brand positioning, voice, and aesthetic across all touchpoints and communications
• Work closely with ownership and owner on marketing initiatives, strategic direction, and brand evolution
• Communicate and collaborate cross-functionally with the operations team, buyers, stylists, and leadership to ensure aligned marketing initiatives

Compensation and Benefits

• Compensation commensurate with experience, knowledge and tenure
• Annual and quarterly bonuses based on the achievement of KPIs and company goals
• PTO (10 days) plus company holiday schedule, with an additional 10 hours added after each work anniversary
• 401K eligibility after 1 year of employment
• Ability to purchase clothing at 50% discount, after in the store for 2 weeks
• $1,000 store credit bonus on each work anniversary, up to a maximum of $5,000 store credit bonus from 5 years of service forward