Marketing Assistant — Content, Community & Brand Partnerships
Overview
ASTR the Label is looking for a Marketing Assistant to support a fast-moving marketing team across content production, social community management, and brand and creator partnerships. This is a hands-on, generalist role — one day you might be managing assets on a photoshoot, the next you're coordinating an influencer gifting send or tracking a campaign's performance. It's a great fit for someone with fashion retail experience, a sharp eye for brand aesthetic, and genuine enthusiasm for influencer marketing and community building who is excited to grow with a company on the rise.
Key Responsibilities :
Content Production & Asset Management
- Assist with e-commerce and lifestyle photoshoots, supporting photo management on set and post-production organization
- Review and categorize images from photo shoots for use across web, email, and social
- Organize and maintain the digital asset library, ensuring files are properly named, tagged, stored, and easily accessible to the team
Social & Community Management
- Manage day-to-day engagement across Instagram, TikTok, and other brand social channels (comments, DMs, mentions)
- Monitor community sentiment and flag trends or issues to the marketing lead
- Track and report on social performance metrics (engagement, follower growth, top-performing content)
Influencer, Affiliate & Creator Partnerships
- Research and identify influencers and creators whose audience and aesthetic align with the brand
- Coordinate influencer and creator gifting — building send lists, tracking product shipments, and following up on content
- Place and track influencer orders and coordinate replacements with vendors and suppliers
- Keep influencer campaigns up to date and properly tagged; monitor influencer program applications
- Assist in managing the ShopMy platform, including storefront updates, affiliate campaign coordination, and creator activity monitoring
- Identify and vet affiliate partners, and monitor for shared codes or activity that violate program terms
- Monitor ShopMy and LTK chat and requests
Press, Events & Campaigns
- Help coordinate editor requests and gifting opportunities; monitor the press inbox and route requests to the right team members
- Assist in planning and executing brand events, pop-ups, and experiential activations
- Support seasonal campaigns, product launches, and other marketing initiatives, including production of campaign assets and promotional materials
- Track project timelines and communicate with internal teams and vendors to help ensure deadlines are met
Reporting & Documentation
- Monitor campaign performance by collecting data on engagement, website traffic, and sales, and assist in preparing marketing reports
- Maintain organized documentation for marketing projects and campaigns
Qualifications
- 1–3 years of experience in marketing, social media, content production, or project coordination, ideally in fashion retail; agency or brand-side experience welcome
- Passion for brand storytelling and influencer marketing, with knowledge of and interest in brand marketing strategies and consumer trends
- Proficiency in Photoshop/Lightroom or similar batch editing tools
- Strong eye for visual consistency and brand aesthetic
- Familiarity with social platform best practices and scheduling tools
- Highly organized and detail-oriented, comfortable managing multiple tasks in a deadline-driven environment
- Proactive, eager, and willing to learn; able to communicate and collaborate effectively with team members
- Excellent written and verbal communication skills
- Bachelor's degree preferred
- Occasional local travel required; must have reliable transportation
Nice to Have
- Experience with influencer or gifting platforms (ShopMy, LTK, etc.)
- Experience with project management tools; Monday.com experience a plus