Marketing Manager

Coca-Cola Southwest Beverages; Dallas (TX); On-site; USD 85,000 - 110,000; Full time

Job summary

Coca-Cola Southwest Beverages is seeking a Marketing Manager to lead pillar marketing initiatives across our Texas markets. You will partner with the Marketing Director to drive planning, execution and coordination with agencies, vendors and cross-functional teams.

The role manages two Marketing Coordinators, oversees budgets, localization of national platforms, and measures campaign performance to deliver against business objectives in fast-paced consumer goods environment.

Qualifications

• 3+ years marketing experience in consumer goods/beverages.
• Bachelor's Degree required.
• Strong project management and organizational skills.
• Ability to influence without direct authority and build collaborative relationships.

Responsibilities

• Execute pillar marketing strategies and business plans.
• Lead day-to-day management of marketing initiatives from planning through execution.
• Manage agencies, vendors and project timelines.
• Collaborate with cross-franchise partners to amplify campaigns.
• Coordinate cross-functional teams including Marketing, Media, Digital, Sales, Operations and external partners.
• Assist with campaign planning, activation logistics and consumer engagement.
• Manage assigned marketing budgets, invoices and financial tracking.
• Analyze campaign results and prepare performance recaps and action plans.
• Identify opportunities to improve processes and campaign effectiveness.
• Develop marketing assets, merchandising materials and local tools.
• Ensure programs align with brand guidelines and commercial priorities.
• Build relationships across the organization to achieve shared objectives.

Skills

Project management

Analytical skills

Communication skills

Presentation skills

Education

Bachelor's Degree

Job description

*** Qualified candidates may be located in Houston, Dallas, San Antonio, or Austin, TX ***

The Marketing Manager supports the planning, development and execution of CCSWB's Pillar Marketing platforms across our geographies. Working in close partnership with the Marketing Director, this role helps bring national and local marketing initiatives to life by leading day-to-day project management, agency coordination, cross-functional collaboration and program execution.

The Marketing Manager plays a critical role in implementing key marketing pillars (March Madness, Summer, Fall Football, Holidays, etc.), ensuring programs are executed with excellence while delivering against business objectives. This position will manage a team of two Marketing Coordinators. The Marketing Manager collaborates with internal and external stakeholders to drive alignment, maintain project timelines, steward budgets and measure campaign performance.

Key Responsibilities

• Partner with the Marketing Director to execute annual Pillar Marketing strategies and business plans.


• Lead day-to-day management of assigned marketing initiatives from planning through execution.


• Manage agency partners, vendors and project timelines to ensure high-quality execution.


• Collaborate with NAOU Media, NAOU Franchise and Cross-Franchise Brand Partners to leverage resources to amplify Pillar Marketing Campaigns


• Coordinate cross-functional teams including Commercial Marketing, Media, Digital, PAC, Customer Teams, Sales, Operations and external partners.


• Support development and localization of national marketing platforms for CCSWB markets.


• Assist with campaign planning, activation logistics, consumer engagement and experiential marketing initiatives.


• Manage assigned marketing budgets, invoices and financial tracking while ensuring efficient use of resources.


• Analyze campaign results and prepare performance recaps, recommendations and action plans.


• Identify opportunities to improve processes, campaign effectiveness and operational efficiency.


• Support development of marketing assets, merchandising materials, POS, consumer communications and local marketing tools.


• Ensure programs align with CCSWB marketing standards, brand guidelines and commercial priorities.


• Build strong relationships across the organization and influence cross-functional partners to achieve shared objectives.


• Ensure connectivity between Fundamentals, PicOS and frontline selling tools

Other Responsibilities

• Strong project management and organizational skills with the ability to manage multiple complex initiatives simultaneously.


• Strong analytical, communication and presentation skills.


• Experience managing agencies, vendors and cross-functional teams.


• Ability to influence without direct authority and build collaborative relationships.


• Comfortable working in a fast-paced environment with changing priorities.


• Knowledge of brand strategy, consumer marketing and local market activation preferred.

Qualifications

• A minimum of 3+ years' experience in marketing, preferably in the consumer goods/beverages industry


• Bachelor's Degree required


• Strong project management and organizational skills with the ability to manage multiple complex initiatives simultaneously.


• Comfortable working in a fast-paced environment with changing priorities.


• Strong analytical, communication and presentation skills.


• Ability to influence without direct authority and build collaborative relationships.