Marketing Manager

clearchanneloutdoor; Oakland (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Clear Channel Outdoor in Oakland seeks a Marketing Manager to lead cross-functional initiatives with sales, real estate, research and creative to grow revenue and brand reach. You will craft presentations, demonstrate leadership in media strategy, and educate teams on the RADAR Data Suite and outdoor product portfolio.

You will align regional strategies, deliver actionable insights to account executives, develop vertical opportunities, guide the photography team, and collaborate on go-to-market

Qualifications

• Bachelor's Degree in Business, Marketing, Advertising, or equivalent field.
• 5+ years experience in Marketing, Advertising or Media.
• Proficiency with MS Office, Photoshop, Canva, InDesign and social media platforms.
• Familiarity with media math (GRP, reach, frequency).

Responsibilities

• Align strategies with Regional Marketing Leader and Regional Sales Leader to support prospecting, outreach, customer needs assessments and the development of story driven presentations that create and drive revenue.
• Deliver actionable insights and opportunities to Account Executives that reflect our understanding of clients' business needs and the solutions CCO can provide to drive customer success.
• Develop vertical opportunities and prospects based upon industry research, media spend and market relevance.
• Ensure Sales Leaders and Account Executives understand the value of CCO's RADAR Data Suite of Solutions, as well as key data platforms (Geopath, Kantar, ZoomInfo, Winmo, Scarborough, etc.). Develop key insights using these data platforms that can be used by Sales Leadership to identify, pursue, grow, and retain key regional and/or local customers.
• Guide Account Executives to move faster and more efficiently by using self-serve in-house marketing platforms (marketing resource library & gallery of images)
• Partner with the region's Sales Leadership and Account Executives to prepare ideas and strategies for customer presentations. Regular participations and ability to present in customer meetings with Account Executives to help reinforce CCO's RADAR Data Suite and positioning research and insights.
• Partner with Real Estate and Public Affairs to develop marketing materials and go-to-market strategy to support newly built or converted inventory.
• Coach and manage the photography team; including managing the process to efficiently deliver on the photo proof-of-performance needs of our national, regional, import and local customers.
• Other duties as assigned or requested.

Skills

Cross-functional

Strategic thinking

Presentation

Media math

Education

Bachelor's degree

Tools

MS Office

Photoshop

Canva

InDesign

Job description

Job Summary

The Marketing Manager collaborates cross functionally with sales, marketing, real estate, research and creative to support the growth of new and existing business to maximize revenue. Create custom solutions and presentations to build brands and help our customers reach their goals. Demonstrate leadership and fluency in media strategy, research, insights, the Clear Channel Outdoor (CCO) product portfolio and the outdoor media industry. Support the education and awareness of these priorities to both customers and internal sales teams within the region.

Job Responsibilities

• Align strategies and priorities with Regional Marketing Leader and Regional Sales Leader to support prospecting, outreach, customer needs assessments and the development of story driven presentations that create and drive revenue.
• Deliver actionable insights and opportunities proactively to Account Executives that reflect our understanding of clients' business needs and the solutions CCO can provide to drive customer success.
• Develop vertical opportunities and prospects based upon industry research, media spend and market relevance.
• Ensure Sales Leaders and Account Executives understand the value of CCO's RADAR Data Suite of Solutions, as well as key data platforms (Geopath, Kantar, ZoomInfo, Winmo, Scarborough, etc.) Develop key insights using these data platforms that can be used by Sales Leadership to identify, pursue, grow, and retain key regional and/or local customers.
• Guide Account Executives to move faster and more efficiently by using self-serve in-house marketing platforms (marketing resource library & gallery of images)
• Partner with the region's Sales Leadership and Account Executives to prepare ideas and strategies for customer presentations. Regular participations and ability to present in customer meetings with Account Executives to help reinforce CCO's RADAR Data Suite and positioning research and insights.
• Partner with Real Estate and Public Affairs to develop marketing materials and go-to-market strategy to support newly built or converted inventory.
• Coach and manage the photography team; including managing the process to efficiently deliver on the photo proof-of-performance needs of our national, regional, import and local customers.
• Other duties as assigned or requested.

Job Qualifications

Education and Certifications

Bachelor's Degree in Business, Marketing, Advertising, or equivalent field preferred; or equivalent combination of education, training, or military experience.

Work Experience

A minimum of 5 years' experience in Marketing, Advertising or Media. Digital media, ad sales marketing and leadership experience a plus.

Skills

• Well-versed in Microsoft applications (i.e., Word, Excel, PowerPoint, etc.), creative design applications (i.e., Photoshop, Canva, InDesign) and social media platforms. Fluency with calculating common media math deliverables (i.e., GRP, reach & frequency) experience preferred.

Competencies

• Presentation: Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience, and managing the logistical components of the presentation such as the location and technology.
• Visioning and Alignment: Actively shaping and communicating the organizational vision and values to ensure understanding and alignment throughout the organization.
• Advertising and Sales Promotion: Developing advertising and promotional materials and tools in line with identified business needs.
• Achievement Orientation: Focusing efforts on meeting challenges and achieving high quality results consistent with the organization's goals.
• Market Research & Consumer Behavior: Collecting and analyzing relevant market and consumer data to inform our customer's marketing strategy. Market data includes customer, company, competitor, industry, and stakeholder analyses. Consumer data includes consumer behavior, attitudes, preferences, usage, and perceptions.
• Planning and Organizing : Reaching goals by making and following plans, setting, and sticking to priorities and allocating resources effectively.
• Agility: Thriving in volatile, uncertain, complex, and ambiguous environments by anticipating and responding to changes with swift, focused, and flexible actions.
• Team Leadership: Assuming a leadership role in helping others achieve excellent results.

Physical Demands

The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Employee must have the ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands.

Employee must have the ability to see written documents, computer screens and to adjust focus. This jo