Marketing Manager

Penhall Company and Penhall Technologies; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Penhall Company is seeking a Marketing Manager in Dallas to execute digital marketing strategies that align with growth and sales priorities. You will own content calendars, drive demand gen across channels, and collaborate with Sales Leadership to fuel pipeline growth.

The role focuses on optimizing landing pages, website performance, and conversions while scaling high-quality content across resources. Strong analytics, CMS management, and cross-team communication are essential for success.

Qualifications

• 3+ years of experience in digital marketing, demand generation, or marketing operations.
• Strong understanding of paid media, SEO, email marketing, and content strategy.
• Experience with analytics tools (Google Analytics, CRM systems, call tracking, etc.).
• Ability to translate data into actionable insights and performance improvements.
• Experience managing websites (CMS) and optimizing for conversion and engagement.
• Strong organizational skills and ability to collaborate across teams.

Responsibilities

• Own and execute digital marketing strategies aligned with growth and sales priorities.
• Build and manage a centralized content calendar across markets and service lines.
• Drive demand generation campaigns across paid media, email, and web channels.
• Partner with Sales Leadership and Account Managers to support pipeline growth.
• Optimize landing pages and digital experiences to increase conversions.
• Oversee and scale high-quality content creation across internal and external resources.
• Manage and enhance website performance, content accuracy, and user engagement.
• Track, analyze, and report on marketing performance metrics (leads, engagement, ROI).
• Develop marketing scorecards to guide data-driven decision making.
• Strengthen brand presence through targeted, strategic social media execution.

Skills

Digital marketing

Demand generation

Content strategy

Conversion optimization

Communication

Collaboration

Tools

Google Analytics

CRM systems

CMS platforms

Job description

At Penhall Company, we’re looking for a Marketing Manager who thrives on execution, owns outcomes, and knows how to connect marketing efforts directly to revenue.

What You’ll Do

• Own and execute digital marketing strategies aligned with growth and sales priorities
• Build and manage a centralized content calendar across markets and service lines
• Drive demand generation campaigns across paid media, email, and web channels
• Partner closely with Sales Leadership and Account Managers to support pipeline growth
• Optimize landing pages and digital experiences to increase conversions
• Oversee and scale high-quality content creation across internal and external resources
• Manage and enhance website performance, content accuracy, and user engagement
• Track, analyze, and report on marketing performance metrics (leads, engagement, ROI)
• Develop marketing scorecards to guide data-driven decision making
• Strengthen brand presence through targeted, strategic social media execution

What You Bring

• 3+ years of experience in digital marketing, demand generation, or marketing operations
• Strong understanding of paid media, SEO, email marketing, and content strategy
• Experience with analytics tools (Google Analytics, CRM systems, call tracking, etc.)
• Ability to translate data into actionable insights and performance improvements
• Experience managing websites (CMS) and optimizing for conversion and engagement
• Strong organizational skills with the ability to manage multiple campaigns simultaneously
• Excellent communication skills and ability to collaborate across teams.

Legal Disclaimer:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Penhall Company is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, compensation inquiries, discussions or disclosures, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. (41 CFR §§ 60-1.4(a), 60-300.5(a) and 60-741.5(a))

This job description is intended to describe the general nature and level of work being performed by employees in this position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications required. Penhall Company reserves the right to modify, add, or remove duties and to assign other responsibilities as necessary.