Marketing Manager

WorkTrust Solutions; Cumberland (RI); On-site; USD 165,000 - 180,000; Full time

Job summary

A dynamic company in Rhode Island seeks a strategic and creative Marketing Manager to enhance brand awareness and drive demand. The role involves developing marketing campaigns, creating engaging content, and analyzing performance to optimize strategies. Ideal candidates possess a strong B2B marketing background, excellent writing skills, and experience with CRM platforms. Join us to foster workplace trust through effective communication.

Qualifications

• 5+ years in B2B marketing, ideally in SaaS, HR tech, or workplace innovation.
• Strong writing and storytelling skills—able to simplify complex ideas into digestible messaging.
• Analytical mindset with comfort in navigating KPIs and performance metrics.

Responsibilities

• Develop and execute integrated marketing campaigns that align with company goals.
• Create compelling content across email, social media, blogs, and presentations that reflect company values.
• Analyze marketing performance data, generate insights, and optimize campaigns for engagement and conversion.

Skills

B2B marketing experience

Strong writing skills

Analytical mindset

Tools

CRM platforms (e.g., HubSpot, Salesforce)

Job description

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Direct message the job poster from WorkTrust Solutions

WorkTrust Solutions is on a mission to redefine trust in the workplace by delivering thoughtful, tech-enabled solutions that foster transparency, accountability, and connection. We serve companies looking to build cultures rooted in integrity and measurable impact—and we’re growing fast.

Role Overview

We’re seeking a strategic and creative Marketing Manager who can drive brand awareness, generate demand, and communicate our mission with clarity and authenticity. You’ll own campaign strategy, manage key channels, and bring our vision to life across digital platforms, events, and partner engagements.

Key Responsibilities

• Develop and execute integrated marketing campaigns that align with company goals and resonate with target audiences
• Create compelling content across email, social media, blog, and presentations that reflect WorkTrust’s values
• Analyze marketing performance data, generate insights, and optimize campaigns for engagement and conversion
• Collaborate closely with sales, product, and partnerships to ensure consistent messaging and alignment
• Manage marketing calendar, vendor relationships, and budget with precision and agility
• Explore emerging channels and tactics for organic growth and community engagement

Qualifications

• 5+ years in B2B marketing, ideally in SaaS, HR tech, or workplace innovation
• Strong writing and storytelling skills—able to simplify complex ideas into digestible messaging
• Experience with CRM and marketing automation platforms (HubSpot, Salesforce, etc.)
• Analytical mindset with comfort in navigating KPIs and performance metrics
• Ability to build relationships and influence cross-functional teams
• Bonus: Experience supporting partner programs or ethical leadership initiatives

Why Join Us?

At WorkTrust, we’re creating something meaningful—and we want marketing leaders who are as passionate about human connection as they are about conversion rates. If you’re someone who brings integrity to strategy and authenticity to communication, you’ll thrive here.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Staffing and Recruiting

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