Marketing Insights Specialist, Mid-Level

Jobright.ai; New York (NY); On-site; USD 80,000 - 105,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A tech-driven consultancy seeks a Marketing Insights Specialist to enhance marketing strategy through data analytics. This role focuses on analyzing trends and presenting insights that drive advertising effectiveness. Ideal candidates will have significant experience in marketing insights and a robust understanding of media KPIs.

Qualifications

• 4+ years of experience in marketing insights or related fields required.
• Strong understanding of media KPIs and performance storytelling.
• Excellent communication skills for data translation into narratives.

Responsibilities

• Analyze audience data and market trends to inform marketing strategies.
• Translate insights into strategic recommendations for campaigns.
• Collaborate with Sales and Marketing teams to optimize client proposals.

Skills

Data Analysis

Communication

Market Research

Google Suite

Business Intelligence Tools

Education

Bachelor's Degree in Marketing or Related Field

Tools

Looker Studio

GA4

Job description

Marketing Insights Specialist, Mid-Level

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Marketing Insights Specialist, Mid-Level

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Job Summary:

Better Collective is a global sports media group focused on making sport more exciting and accessible for fans. The Marketing Insights Specialist will analyze audience data and market trends to uncover actionable insights, informing marketing and sales strategies while effectively showcasing the value of their platforms to advertisers.

Responsibilities:

• Collect, analyze, and interpret data from various sources, including audience data, website and social media analytics, market research, and customer feedback.

• Standardize global commercial success measurement and reporting through aligned templates and frameworks.

• Identify patterns, trends, and opportunities within data to develop actionable insights, such as analyzing customer demographics, psychographics, and behaviors to identify relevant customer segments.

• Translate insights into strategic recommendations for creative sponsorship and ad campaigns that resonate with advertisers and clients, identifying unmet advertiser needs and innovation opportunities.

• Clearly communicate insights and recommendations to stakeholders, including Sales leads, Marketing leads, and executives.

• Support the Sales & Brand Marketing team with insights for tentpoles, GTM decks, and proactive vertical storytelling.

• Partner with Sales, Rev Ops, and Publishing teams to collect and interpret campaign results, client KPIs, and audience insights, identifying areas for optimization.

• Own the creation and maintenance of a case study library featuring top-performing campaigns across each core brand and vertical.

Qualifications:

Required:

• 4+ years of experience in marketing insights, content strategy, brand strategy, or sales marketing, preferably within media, publishing, or ad tech.

• A strong understanding of media KPIs and performance storytelling (e.g., CPMs, CTRs, engagement, awareness).

• Excellent communication skills, with the ability to translate data into compelling narratives.

• Comfort working across multiple markets, brands, teams, and time zones to gather inputs.

• Proficiency in Google Suite/Sheets, Looker Studio, or other BI/reporting tools.

Preferred:

• Experience with Comscore, Marfeel Compass, GA4, and Social Media analytics tools

Company:

BC products provide leading egaming operators with targeted user acquisition and increased user engagement and retention. Founded in 2001, the company is headquartered in Copenhagen, Hovedstaden, DNK, with a team of 1001-5000 employees. The company is currently Late Stage.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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