Marketing Manager

MarineMax Services Inc; Clearwater (FL); On-site; USD 70,000 - 110,000; Full time

Job summary

MarineMax Services Inc. in Clearwater, FL seeks a Marketing Lead to plan, execute, and measure all marketing, advertising, and promotional activities for the location.

You will boost brand awareness, drive customer engagement, and support sales through digital marketing, events, CRM management, and community outreach. You'll ensure consistent brand messaging across channels, manage budgets, lead campaigns, and collaborate with sales to maximize ROI while aligning with company standards and local

Qualifications

• Integrated marketing plan development and execution.
• CRM optimization and data-driven campaigns.

Responsibilities

• Develop and execute integrated marketing plans to drive brand awareness, customer engagement, and market share.
• Ensure consistent brand messaging across channels, including digital, print, in-store, and events.
• Plan, manage, and optimize advertising campaigns and marketing budget to maximize ROI and generate leads.
• Oversee social media, content strategy, digital marketing initiatives, and online reputation management in collaboration with Team Support.
• Manage and optimize CRM (HubSpot) for campaign execution, lead tracking, segmentation, reporting, and team training.
• Plan and execute events, Getaways!, boat shows, and community outreach, including logistics, vendor coordination, and post-event analysis.
• Oversee customer relations and FANS survey process, using feedback to improve customer experience and satisfaction.
• Partner with sales and business development teams to support lead generation, campaigns, and sales initiatives.
• Ensure store appearance, signage, and merchandising align with brand standards and represent the brand in the community.
• Track, analyze, and report on marketing performance, including campaigns, events, leads, and customer feedback, providing insights and recommendations to leadership.
• Perform other duties as assigned.

Skills

Marketing planning

Digital marketing

CRM management

Event planning

Social media management

Brand management

Budget management

Lead generation

Data analysis

Vendor coordination

Tools

HubSpot

Job description

OVERVIEW:

Leads the planning, execution, and performance of all marketing, advertising, and promotional activities for the location. This role drives brand awareness, customer engagement, and sales support for MarineMax and MarineMax Yachts through digital marketing, events, CRM management, and community outreach, while ensuring alignment with company standards and local market opportunities.

KEY RESPONSIBILITIES:

• Develop and execute integrated marketing plans to drive brand awareness, customer engagement, and market share.


• Ensure consistent brand messaging across all channels, including digital, print, in-store, and events.


• Plan, manage, and optimize advertising campaigns and marketing budget to maximize ROI and generate leads.


• Oversee social media, content strategy, digital marketing initiatives, and online reputation management in collaboration with Team Support.


• Manage and optimize CRM (HubSpot) for campaign execution, lead tracking, segmentation, reporting, and team training.


• Plan and execute events, Getaways!, boat shows, and community outreach, including logistics, vendor coordination, and post-event analysis.


• Oversee customer relations and FANS survey process, using feedback to improve customer experience and satisfaction.


• Partner with sales and business development teams to support lead generation, campaigns, and sales initiatives.


• Ensure store appearance, signage, and merchandising align with brand standards and represent the brand in the community.


• Track, analyze, and report on marketing performance, including campaigns, events, leads, and customer feedback, providing insights and recommendations to leadership.


• Perform other duties as assigned.

KEY RESULT AREAS:

• Increased brand awareness and market share


• Successful execution of events and boat shows


• Effective CRM utilization and data integrity


• Positive ROI on marketing spend


• Strong store presentation and community presence

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.