Marketing Manager

Horizon; Charlotte (NC); On-site; USD 80,000 - 120,000; Full time

Job summary

Horizon, based in Charlotte, NC, is seeking a Marketing Manager to lead the execution of marketing initiatives through strong project management, campaign coordination, and marketing operations.

You will collaborate across web and social, manage content calendars and CMS, and coordinate compliance approvals while leveraging marketing automation to deliver personalized, data-driven communications that drive engagement and support priorities.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years in marketing operations or related roles; financial services experience preferred.
• Experience with CRM, marketing automation, and project management platforms incl. Salesforce, Pardot, and Asana.
• Strong email marketing, segmentation, automation workflows, and deliverability knowledge.
• Experience coordinating content through regulated or compliance-driven approval processes.
• Proven PM and process optimization track record.
• Strong presentation skills and ability to translate metrics into business insights.
• Experience using AI to automate and streamline processes.

Responsibilities

• Execute integrated marketing campaigns coordinating content, timelines, distribution, and cross-channel activities to support business priorities and sales initiatives.
• Coordinate social media, website, and PR activities, including content scheduling, distribution, and performance tracking.
• Support content and campaign development to support the firms strategic priorities.
• Coordinate marketing compliance review and approval workflows, ensuring materials are reviewed, documented, and approved prior to distribution.
• Support internal peer review processes for marketing materials, ensuring accuracy, consistency, and brand alignment prior to compliance submission and distribution.
• Manage marketing project workflows, timelines, content calendars, and deliverables through Asana and other CMS tools.
• Manage the SmartPress platform and collateral inventory, ordering, and fulfillment processes to ensure marketing materials are current and distributed.
• Provide flexible support across the marketing team, contributing to cross-channel initiatives and evolving business priorities.
• Support Horizon's email marketing strategy across launches and lifecycle stages, designing, building, and optimizing multi-step journeys.
• Manage production and distribution of recurring marketing communications, ensuring content is accurate and on schedule.
• Monitor campaign performance, track KPIs, and provide regular reporting and actionable recommendations.

Skills

Marketing operations

Email marketing

Campaign automation

Delivery insights

Project management

Presentation skills

Data-driven decisions

AI in marketing

Compliance coordination

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Salesforce

Pardot (Marketing Cloud Account Engagement)

Asana

Job description

At Horizon, we are driven by a commitment to innovation, collaboration, and the delivery of differentiated investment solutions that put clients first. We're looking for a Marketing Manager to help drive the execution of our marketing initiatives through effective project management, campaign coordination, and marketing operations.

In this role, you will support cross-channel marketing efforts across web and social media, manage content calendars and content management systems, and coordinate compliance approvals. You will also leverage marketing automation tools to deliver personalized, data-driven communications that drive engagement and support key business priorities. Additionally, you’ll coordinate production workflows and track performance metrics to ensure alignment, accountability, and continuous improvement across marketing initiatives.

Responsibilities

Marketing Operations

• Partner with the Director of Strategic Communications and Sales Enablement to execute integrated marketing campaigns, coordinating content, timelines, distribution, and cross-channel activities to support business priorities and sales initiatives.
• Coordinate social media, website, and public relations activities, including content scheduling, distribution, and performance tracking to identify opportunities to improve engagement and visibility.
• Support the Director of Strategic Communications and Sales Enablement on content and campaign development to support the firm’s strategic priorities.
• Coordinate marketing compliance review and approval workflows, including annual review cycles and ad hoc submissions, ensuring materials are properly reviewed, documented, and approved prior to distribution.
• Support internal peer review processes for marketing materials, ensuring accuracy, consistency, and brand alignment prior to compliance submission and distribution.
• Manage marketing project workflows, timelines, content calendars, and deliverables through Asana and other content management systems, coordinating across stakeholders to ensure timely execution and accountability.
• Manage the SmartPress platform and associated collateral inventory, ordering, and fulfillment processes to ensure marketing materials and promotional items are current, readily available, and efficiently distributed
• Provide flexible support across the marketing team, contributing to cross-channel initiatives, special projects, and evolving business priorities.

Email Campaign Support and Automation

• Support Horizon's email marketing strategy across business priorities, product launches, and lifecycle stages, including designing, building, and optimizing multi-step customer journeys (behavioral, lifecycle, and time-based triggers).
• Manage the production and distribution of recurring marketing communications, ensuring content is accurate, timely, and delivered on schedule.
• Monitor campaign performance, track KPIs, and provide regular reporting and actionable recommendations.

What Makes You A Great Fit

• Strong communication skills, both written and verbal
• Exceptional attention to detail and organizational skills, with a commitment to accuracy, consistency, and quality while managing multiple projects, competing deadlines, and shifting priorities
• Strong interpersonal and collaboration skills, with the ability to work effectively across teams and build relationships with various internal stakeholders
• Proactive, resourceful self-starter who takes ownership of responsibilities, anticipates needs, and thrives in a fast-paced, entrepreneurial environment
• Analytical and process-oriented, with an ability to identify opportunities to improve workflows, efficiency, and marketing effectiveness
• Curious and adaptable, with an interest in emerging marketing technologies, digital trends, and opportunities to improve processes and effectiveness

Qualifications And Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Experience with CRM, marketing automation, and project management platforms, including Salesforce, Pardot (Marketing Cloud Account Engagement), and Asana.
• Five or more years of experience in marketing operations or related roles; financial services industry experience preferred
• Strong understanding of email marketing, campaign segmentation, automation workflows, and deliverability best practices.
• Experience coordinating marketing content through regulated or compliance-driven approval processes.
• Proven track record in project management and process optimization
• Sound presentation skills and ability to translate metrics into understandable business insights
• Experience leveraging artificial intelligence (AI) to automate and systematize processes and procedures