Marketing Operations Manager - Campaigns, CRM & Email

Horizon Investments, LLC.; Charlotte (NC); On-site; USD 85,000 - 125,000; Full time

Job summary

Horizon Investments, LLC. is seeking a Marketing Manager to drive execution of marketing initiatives through project management, campaign coordination, and marketing operations, while supporting email strategy and cross-channel efforts.

You will leverage CRM and marketing automation tools to deliver personalized communications, manage content calendars, ensure compliance, and track performance across web, social, and email channels.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Experience with CRM, marketing automation, and project management platforms, including Salesforce, Pardot (Marketing Cloud Account Engagement), and Asana.
• Five or more years of experience in marketing operations or related roles; financial services industry experience preferred.
• Strong understanding of email marketing, campaign segmentation, automation workflows, and deliverability best practices.
• Experience coordinating marketing content through regulated or compliance-driven approval processes.
• Proven track record in project management and process optimization.
• Strong experience in analytics, campaign reporting, and performance measurement.
• Sound presentation skills and ability to translate metrics into understandable business insights.
• Experience leveraging artificial intelligence (AI) to automate and systematize processes and procedures.

Responsibilities

• Partner with the Director of Strategic Communications and Sales Enablement to execute integrated marketing campaigns, coordinating content, timelines, distribution, and cross-channel activities to support business priorities and sales initiatives.
• Support Horizon's email marketing strategy across business priorities, product launches, and lifecycle stages, including designing, building, and optimizing multi-step customer journeys (behavioral, lifecycle, and time-based triggers).
• Manage the production and distribution of recurring marketing communications, including the Big Number, Weekly Market Recap, and Weekly Insights, ensuring content is accurate, timely, and delivered according to established schedules.
• Monitor campaign performance, track KPIs, and provide regular reporting and actionable recommendations
• Coordinate social media, website, and public relations activities, including content scheduling, distribution, and performance tracking to identify opportunities to improve engagement and visibility.
• Coordinate marketing compliance review and approval workflows, including annual review cycles and ad hoc submissions, ensuring materials are properly reviewed, documented, and approved prior to distribution.
• Support internal peer review processes for marketing materials, ensuring accuracy, consistency, and brand alignment prior to compliance submission and distribution.
• Manage marketing project workflows, timelines, content calendars, and deliverables through Asana and other content management systems, coordinating across stakeholders to ensure timely execution and accountability.
• Manage the SmartPress platform and associated collateral inventory, ordering, and fulfillment processes to ensure marketing materials and promotional items are current, readily available, and efficiently distributed
• Provide flexible support across the marketing team, contributing to cross-channel initiatives, special projects, and evolving business priorities.

Skills

Strong communication

Attention to detail

Interpersonal collaboration

Self-starter

Analytical mindset

Curiosity/adaptability

Education

Bachelor's degree in Marketing/Communications

Tools

Salesforce

Pardot

Asana

Job description

Horizon Investments, LLC. is seeking a Marketing Manager to drive execution of marketing initiatives through project management, campaign coordination, and marketing operations, while supporting email strategy and cross-channel efforts.

You will leverage CRM and marketing automation tools to deliver personalized communications, manage content calendars, ensure compliance, and track performance across web, social, and email channels.