Marketing Specialist

M8l; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

M8l is seeking a marketing operations lead to drive growth for Patternbank, The Pattern Cloud, and The Design Agent. This remote role requires delivering high-volume email, social, and content programs while coordinating launches and performance reviews across three brands.

You will own strategy, execution, and weekly reporting, with a focus on SEO health, paid ads, and asset security. Strong discipline and data-driven decision-making are essential.

Qualifications

• Experience building and executing multi-brand email campaigns with Flodesk or Mailchimp.
• Proven ability to manage social channels for multiple brands and platforms.
• Strong SEO knowledge including indexing and keyword research.

Responsibilities

• Lead marketing operations across Patternbank, The Pattern Cloud and The Design Agent.
• Execute weekly email, social, and content programs against targets.
• Monitor paid campaigns on Pinterest/Google and report performance weekly.
• Publish regular blog posts and optimize content for SEO health.
• Coordinate launches for seasonal campaigns and trade shows.
• Maintain digital assets and secure logins with 1Password, and ensure reporting discipline.

Skills

Email marketing

Social media management

SEO

Analytics & reporting

Content marketing

Tools

Flodesk

Mailchimp

Pinterest Ads

Google Ads

Google Search Console

1Password

Job description

Remote. Eligible applicant countries are not specified in the source posting.

About the Role

You will lead the marketing operations for a trio of design-centric brands, ensuring consistent growth and visibility for Patternbank, The Pattern Cloud, and The Design Agent. This role requires a versatile marketer who can switch between high-volume retail campaigns and B2B software promotion. You will be responsible for the full lifecycle of marketing from strategy planning and multi-channel execution to weekly performance reporting.

Key Responsibilities

• Execute five weekly email sends including sale campaigns, basket automations, and win-back sequences for all group brands.
• Manage daily social media posting schedules including twenty posts per week across Instagram, Pinterest, LinkedIn, and Facebook.
• Conduct weekly checks and performance logging for all live paid advertising campaigns on Pinterest and Google.
• Produce and publish three blog posts per week ensuring one piece of unique content for each brand in the group.
• Manage launches for trend reports, seasonal sales, and trade shows like Première Vision for Patternbank.
• Generate and present a weekly performance scorecard every Monday along with a comprehensive monthly review for all three brands.
• Maintain company blogs and landing pages while monitoring SEO health and indexing via Google Search Console.
• Ensure all company account logins and digital assets are managed securely through 1Password.

Requirements

• You must be able to work full-time hours consisting of 40 hours per week with agreed-upon core hours.
• You must have demonstrated experience in managing email marketing platforms including Flodesk and Mailchimp.
• You must possess the ability to manage professional social media accounts across Instagram, Pinterest, LinkedIn, and Facebook.
• You must have experience running and monitoring paid advertising campaigns on Pinterest Ads and Google Ads.
• You must be proficient in SEO best practices including the use of Search Console, indexing, and keyword research.
• You must be comfortable working under a performance appendix with specific weekly output targets for emails, posts, and blogs.

Ideal Candidate

The ideal candidate is a disciplined marketing professional who thrives in a remote environment and can balance multiple brand identities simultaneously. You should be data-driven, comfortable hitting specific weekly output targets, and experienced in the nuances of design-focused social media and email marketing. A high level of organization is required to manage the distinct needs of Patternbank, TPC, and TDA while maintaining consistent reporting.