Marketing Manager

AT Sports; Canton (GA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid vacation and company holidays

Professional development and training

Job summary

AT Sports is seeking a Marketing Manager to own planning and execution of marketing initiatives across channels in Canton, GA. You will translate priorities into campaigns, manage creative output, and drive results with a hands‑on approach and strong writing and design skills.

You'll lead digital content, email campaigns, social media, and events, coordinating with Sales and leadership to support growth and brand consistency.

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field, or equivalent professional experience.
• 3-5 years of marketing experience, including ownership of campaigns from planning through execution and evaluation.
• Strong writing, editing, and graphic design skills, supported by a portfolio of relevant work.
• Proficiency in Canva and/or Adobe Creative Suite.
• Experience managing business social media accounts, email campaigns, and website content through WordPress or a similar platform.
• Ability to edit short‑form video and adapt content for different marketing channels.
• Ability to translate technical product information into clear, accurate marketing materials.
• Strong project management skills, with the ability to prioritize work, meet deadlines, and manage multiple projects independently.
• Experience coordinating vendors and managing expenses within approved budgets.
• Ability to interpret marketing performance data and recommend improvements.
• Clear communication skills and the ability to work effectively across departments and with external partners.

Responsibilities

• Develop and manage the marketing plan with the Business Development Manager, aligning initiatives with sales goals, product priorities, and customer needs.
• Establish quarterly priorities and maintain a rolling 60–90 day communications calendar.
• Own campaigns from concept through evaluation, defining audiences, messaging, deliverables, timelines, and measures of success.
• Coordinate with Sales, Business Development, and leadership on product launches, distributor initiatives, and new business opportunities.
• Maintain consistent messaging and visual standards across AT Sports and its product brands.
• Develop creative concepts and produce digital and print materials, including brochures, product literature, presentations, proposals, and advertising.
• Translate technical product information into clear marketing content for contractors, facility owners, architects, and distributors.
• Develop co‑branded materials with customers and distributors, coordinating outside creative support as needed.
• Develop content featuring product demonstrations, installation highlights, customer projects, educational topics, and company events.
• Produce or coordinate photography and video, including editing short‑form videos.
• Repurpose footage, photography, and written content across marketing channels.
• Manage social media planning, publishing, and engagement.
• Develop and deliver email campaigns, including audience segmentation, copy, design, and scheduling.
• Maintain website content, product information, landing pages, and customer stories.
• Improve digital content and calls to action to support search visibility, customer engagement, and qualified inquiries.
• Manage event marketing plans, timelines, and logistics.
• Coordinate booth displays, signage, apparel, and promotional materials.
• Work with Sales on event promotion, lead capture, and follow‑up communications.
• Maintain trade show assets and event inventory.
• Manage projects and workflows in Asana, keeping deadlines, responsibilities, and priorities clear.
• Serve as the day‑to‑day contact for internal marketing requests, defining project scope and timing.
• Manage vendor quotes, deliverables, and expenses within approved budgets, and recommend how to allocate marketing resources.
• Maintain organized digital assets, templates, sales resources, and promotional inventory.
• Review campaign, digital channel, and event performance; provide monthly reports with results and recommended next steps.

Skills

Marketing strategy

Campaign management

Copywriting

Graphic design

Project management

Canva

Adobe Creative Suite

WordPress

Video editing

SEO

Google Analytics

Asana

Education

Bachelor’s degree in Marketing/Communications

Tools

Canva

Adobe Creative Suite

WordPress

Asana

Job description

The Marketing Manager owns the planning and execution of AT Sports’ marketing initiatives to strengthen our brands and support business growth.

Working closely with the Business Development Manager and leadership, this individual translates company priorities into campaigns across email, social media, websites, sales materials, trade shows, and company events.

This is a hands‑on role for a strong writer and designer who brings ideas forward and delivers quality work independently. The ideal candidate can balance competing priorities, keep projects moving, and use results to guide future efforts.

PRIMARY RESPONSIBILITIES

Marketing Planning and Campaign Management

• Develop and manage the marketing plan with the Business Development Manager, aligning initiatives with sales goals, product priorities, and customer needs.
• Establish quarterly priorities and maintain a rolling 60–90 day communications calendar.
• Own campaigns from concept through evaluation, defining audiences, messaging, deliverables, timelines, and measures of success.
• Coordinate with Sales, Business Development, and leadership on product launches, distributor initiatives, and new business opportunities.

Brand Management and Creative Development

• Maintain consistent messaging and visual standards across AT Sports and its product brands.
• Develop creative concepts and produce digital and print materials, including brochures, product literature, presentations, proposals, and advertising.
• Translate technical product information into clear marketing content for contractors, facility owners, architects, and distributors.
• Develop co‑branded materials with customers and distributors, coordinating outside creative support as needed.

Content and Video Production

• Develop content featuring product demonstrations, installation highlights, customer projects, educational topics, and company events.
• Produce or coordinate photography and video, including editing short‑form videos.
• Repurpose footage, photography, and written content across marketing channels.

Digital Marketing and Customer Communications

• Manage social media planning, publishing, and engagement.
• Develop and deliver email campaigns, including audience segmentation, copy, design, and scheduling.
• Maintain website content, product information, landing pages, and customer stories.
• Improve digital content and calls to action to support search visibility, customer engagement, and qualified inquiries.

Trade Shows and Company Events

• Manage event marketing plans, timelines, and logistics.
• Coordinate booth displays, signage, apparel, and promotional materials.
• Work with Sales on event promotion, lead capture, and follow‑up communications.
• Maintain trade show assets and event inventory.

Marketing Operations and Reporting

• Manage projects and workflows in Asana, keeping deadlines, responsibilities, and priorities clear.
• Serve as the day‑to‑day contact for internal marketing requests, defining project scope and timing.
• Manage vendor quotes, deliverables, and expenses within approved budgets, and recommend how to allocate marketing resources.
• Maintain organized digital assets, templates, sales resources, and promotional inventory.
• Review campaign, digital channel, and event performance; provide monthly reports with results and recommended next steps.

QUALIFICATIONS & REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field, or equivalent professional experience.
• 3-5 years of marketing experience, including ownership of campaigns from planning through execution and evaluation.
• Strong writing, editing, and graphic design skills, supported by a portfolio of relevant work.
• Proficiency in Canva and/or Adobe Creative Suite.
• Experience managing business social media accounts, email campaigns, and website content through WordPress or a similar platform.
• Ability to edit short‑form video and adapt content for different marketing channels.
• Ability to translate technical product information into clear, accurate marketing materials.
• Strong project management skills, with the ability to prioritize work, meet deadlines, and manage multiple projects independently.
• Experience coordinating vendors and managing expenses within approved budgets.
• Ability to interpret marketing performance data and recommend improvements.
• Clear communication skills and the ability to work effectively across departments and with external partners.

Preferred

• B2B marketing experience, particularly in manufacturing, construction, sports surfacing, or a related industry.
• Experience supporting product launches, distributor marketing, trade shows, or company events.
• Familiarity with Google Analytics, SEO best practices, and Asana.
• Photography and videography experience.
• Experience using AI tools such as ChatGPT or Claude to support content development and improve workflows.

Work Requirements

• Full‑time, in‑office position at AT Sports’ headquarters in Canton, Georgia.
• Availability for occasional travel and event support outside regular business hours.

WHY JOIN AT SPORTS

AT Sports manufactures sports surfacing systems used at professional venues, schools, parks, and facilities around the world. Our brands serve the contractors, facility owners, architects, and distributors behind those projects.

As Marketing Manager, you’ll have ownership of your work and room to bring new ideas to the table. You’ll work closely with leadership, help shape how our brands are represented, and create marketing that our sales team and partners put to use every day.

What We Offer

• Competitive salary based on experience
• Paid vacation and company holidays
• Health insurance options
• 401(k) with company match
• Professional development and training opportunities