Brand & Campaign Marketing Lead

AT Sports; Canton (GA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid vacation and company holidays

Professional development and training

Job summary

AT Sports is seeking a Marketing Manager to own planning and execution of marketing initiatives across channels in Canton, GA. You will translate priorities into campaigns, manage creative output, and drive results with a hands‑on approach and strong writing and design skills.

You'll lead digital content, email campaigns, social media, and events, coordinating with Sales and leadership to support growth and brand consistency.

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field, or equivalent professional experience.
• 3-5 years of marketing experience, including ownership of campaigns from planning through execution and evaluation.
• Strong writing, editing, and graphic design skills, supported by a portfolio of relevant work.
• Proficiency in Canva and/or Adobe Creative Suite.
• Experience managing business social media accounts, email campaigns, and website content through WordPress or a similar platform.
• Ability to edit short‑form video and adapt content for different marketing channels.
• Ability to translate technical product information into clear, accurate marketing materials.
• Strong project management skills, with the ability to prioritize work, meet deadlines, and manage multiple projects independently.
• Experience coordinating vendors and managing expenses within approved budgets.
• Ability to interpret marketing performance data and recommend improvements.
• Clear communication skills and the ability to work effectively across departments and with external partners.

Responsibilities

• Develop and manage the marketing plan with the Business Development Manager, aligning initiatives with sales goals, product priorities, and customer needs.
• Establish quarterly priorities and maintain a rolling 60–90 day communications calendar.
• Own campaigns from concept through evaluation, defining audiences, messaging, deliverables, timelines, and measures of success.
• Coordinate with Sales, Business Development, and leadership on product launches, distributor initiatives, and new business opportunities.
• Maintain consistent messaging and visual standards across AT Sports and its product brands.
• Develop creative concepts and produce digital and print materials, including brochures, product literature, presentations, proposals, and advertising.
• Translate technical product information into clear marketing content for contractors, facility owners, architects, and distributors.
• Develop co‑branded materials with customers and distributors, coordinating outside creative support as needed.
• Develop content featuring product demonstrations, installation highlights, customer projects, educational topics, and company events.
• Produce or coordinate photography and video, including editing short‑form videos.
• Repurpose footage, photography, and written content across marketing channels.
• Manage social media planning, publishing, and engagement.
• Develop and deliver email campaigns, including audience segmentation, copy, design, and scheduling.
• Maintain website content, product information, landing pages, and customer stories.
• Improve digital content and calls to action to support search visibility, customer engagement, and qualified inquiries.
• Manage event marketing plans, timelines, and logistics.
• Coordinate booth displays, signage, apparel, and promotional materials.
• Work with Sales on event promotion, lead capture, and follow‑up communications.
• Maintain trade show assets and event inventory.
• Manage projects and workflows in Asana, keeping deadlines, responsibilities, and priorities clear.
• Serve as the day‑to‑day contact for internal marketing requests, defining project scope and timing.
• Manage vendor quotes, deliverables, and expenses within approved budgets, and recommend how to allocate marketing resources.
• Maintain organized digital assets, templates, sales resources, and promotional inventory.
• Review campaign, digital channel, and event performance; provide monthly reports with results and recommended next steps.

Skills

Marketing strategy

Campaign management

Copywriting

Graphic design

Project management

Canva

Adobe Creative Suite

WordPress

Video editing

SEO

Google Analytics

Asana

Education

Bachelor’s degree in Marketing/Communications

Tools

Canva

Adobe Creative Suite

WordPress

Asana

Job description

AT Sports is seeking a Marketing Manager to own planning and execution of marketing initiatives across channels in Canton, GA. You will translate priorities into campaigns, manage creative output, and drive results with a hands‑on approach and strong writing and design skills.

You'll lead digital content, email campaigns, social media, and events, coordinating with Sales and leadership to support growth and brand consistency.