Marketing Manager - Online II

PINNACLE GROUP (Pinnacle Technical Resources); Northern (KY); Hybrid; USD 90,000 - 96,000; Part time

Job summary

PTR Global is seeking a Recruitment Marketing Senior Specialist or Manager for the Public Sector on a contract basis. You will lead multi-channel employer branding and talent marketing campaigns to attract government, military, aerospace, and mission-critical talent for Salesforce initiatives.

The role is remote, 12+ months, with 5–7 years in Talent/Demand Generation or Recruitment Marketing. You’ll apply rigorous processes, optimize lead generation, and collaborate with TA, Corporate Marketing

Qualifications

• 5–7 years of experience in Talent Marketing, Recruitment Marketing, Demand Generation, or Digital Marketing (government-contracting a plus).
• High attention to detail and ability to navigate highly regulated environments.
• Strong curiosity about public sector personas and multi-channel strategies.

Responsibilities

• Execute Public Sector lead generation campaigns across digital, social, email, industry programs, events, and partnerships.
• Manage the lead lifecycle from capture to recruitment follow-up, coordinating with Recruiting and Marketing teams.
• Coordinate high-impact events and create candidate-focused content for government and military-adjacent professionals.
• Analyze campaign performance and report insights to leadership to drive optimization.
• Leverage AI and marketing automation to improve workflows and targeting precision.

Skills

Talent Marketing

Recruitment Marketing

Demand Generation

Digital Marketing

B2B Marketing

Government Contracting

Job description

Marketing Manager - Online II

Professional(Other) | Professional(Other) San Francisco , California Contract Sep 22, 2026

Title: Job Title: Recruitment Marketing Sr. Specialist or Manager - Public Sector (Contractor)

Location:Remote

Duration: 12+ Months

179943

Pay Rate: $65/hr to $70/hr

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Job Description:

What You’ll Be Doing & Why It Matters (Core Responsibilities)

• The Talent Marketing Team is looking for a data-driven Talent Marketing Manager or Senior Specialist to execute regional employer branding and talent marketing initiatives for our AMER Public Sector business. This role is dedicated to running impactful multi-channel campaigns that position our company as an employer of choice for talent supporting government, military, aerospace, and missionforce related sectors.
• Because public sector hiring involves highly technical personas and strict regulatory environments, this role requires an individual who is exceptionally process-driven, has an immaculate attention to detail, and possesses a strong curiosity to understand this unique audience. You must be committed to executing multiple campaigns on tight deadlines to help us attract the people who are ultimately powering the public good.

In this role, you'll get to:

• Execute Public Sector Lead Generation: Implement and run talent lead generation campaigns across specialized channels—including digital, social, email, paid industry programs, clearing/clearance events, webinars, and public sector partnerships.
• Manage the Lead Lifecycle: Oversee the day-to-day lead management process from initial capture and database hygiene to recruitment follow-up. Partner with Recruiting, Corporate Marketing, and Employee Success to track and improve lead quality.
• Coordinate High-Impact Events: Collaborate across teams to organize and execute marquee Talent Marketing events (both in-person and virtual) tailored to the public sector persona, managing timelines, venue logistics, and promotional communications.
• Promote a Mission-Driven Culture: Convey the deep fulfillment experienced by employees powering the public good. Authentically promote our unique strengths and impact-driven corporate culture to establish a strong, compliant employer brand in the marketplace.
• Analyze & Report on Performance: Measure, analyze, and report on campaign metrics to Corporate Marketing, Recruitment, and Public Sector business leadership to continuously optimize outcomes.
• Optimize with AI: Leverage cutting-edge AI and marketing automation tools to improve daily workflows, campaign copywriting, productivity, and targeting precision.
• Maintain Cross-Functional Alignment: Partner closely with managers, recruiting teams, and corporate marketing to ensure highly precise messaging, timing, and compliance across email, web personalization, and advertising.
• Create Assets & Content: Develop tailored, candidate-focused talent marketing content, resource guides, social media status updates, and digital assets that resonate with government and military-adjacent professionals.

Role Requirements

5–7 years of experience in Talent Marketing, Recruitment Marketing, Demand Generation, or Digital Marketing (experience in a B2B technology or government-contracting environment is a plus).

High Attention to Detail: Proven track record of following specific, rigid processes and navigating detailed workflows—essential for the highly regulated public sector environment.

Persona Curiosity: A STR

Supplier FAQ

Aside from the job description, what will a typical day for this contractor look like?

Aligning with Agency Talent Acquisition Teams: Starts the day reviewing government contracting requirements, clearing security clearance criteria, and meeting with TA leads to identify critical Salesforce skill gaps (such as Public Sector Solutions or FedRAMP expertise).

Executing Targeted Multi-Channel Campaigns: Builds hyper-focused recruitment campaigns across LinkedIn, niche cleared-tech job boards, and veteran association portals to capture certified Salesforce Developers, Architects, and Consultants.

Optimizing Talent Funnel Analytics: Tracks pipeline metrics across applicant tracking systems (ATS) to measure top-of-funnel conversion rates, candidate drop-off points, and campaign return on investment (ROI) specific to federal or local government hires.

Drafting Compliant Employer Brand Messaging: Crafts candidate-facing messaging, landing pages, and content that translate complex government mission impact into compelling employee value propositions (EVPs) while ensuring full public sector compliance.

Managing Event & Candidate Nurture Workflows: Coordinates pre- and post-event nurture workflows for public-sector Salesforce webinars and cleared-talent job fairs to maintain an active pipeline of pre-qualified candidates for future contract awards.

Please rank your top preferred skill sets (e.g.: tools, previous experience, technologies)

Must have skills: Recruitment marketing, employer branding, multi-channel marketing

Teachable skills: Talent CRM, AI Fluency

Optional skills:

• How many years of experience would you consider overqualified? 15
• How many years of experience would you consider underqualified? 5
• Please confirm location requirements: tbd, AMER
• Can this position be fully remote? Yes
• Any specific time zones this candidate will need to accommodate? NA
• Is there potential for extension of conversion to FTE? Yes
• How quickly are you looking to interview/hire? ASAP
• How many interview rounds will there be? (We recommend condensing interview rounds to not lose talent to other opportunities): 3 Round
• Will there be any assignments within the interview process? (e.g.- Assessments, tests) Case Study

Why Join Our Team

Our team is small, autonomous, and focused on delivering value quickly through AI, analytics, automation, and commonly available enterprise tools. We build practical solutions that help business partners work more effectively and make better decisions.

This role is critical to the foundation of our AI and agent development work. By improving data access, quality, mapping, and readiness, this position helps ensure that our agents, dashboards, and automation solutions are accurate, trusted, and useful.

About PTR Global

PTR Global is a leading provider of information technology and workforce solutions. PTR Global has become one of the largest providers in its industry, with over 5000 professionals providing services across the U.S. and Canada. For more information visit www.ptrglobal.com

At PTR Global, we understand the importance of your privacy and security. We NEVER ASK job applicants to:

• Pay any fee to be considered for, submitted to, or selected for any opportunity.
• Purchase any product, service, or gift cards from us or for us as part of an application, interview, or selection process.
• Provide sensitive financial information such as credit card numbers or banking information. Successfully placed or hired candidates would only be asked for banking details after accepting an offer from us during our official onboarding processes as part of payroll setup.

The specific compensation for this position will be determined by several factors, including the scope, complexity, and location of the role, as well as the cost of labor in the market; the skills, education, training, credentials, and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits, including medical, dental, vision, and 401K contributions, as well as PTO, sick leave, and other benefits mandated by applicable state or localities where you reside or work.

If you receive a suspicious message, email, or phone call claiming to be from PTR Global do not respond or click on any links. Instead, contact us directly at [phone]. To report any concerns, please email us at [e-mail]