Marketing Manager

Private Club Marketing; Berkeley (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Berkeley City Club in Berkeley, CA seeks a Marketing Manager to craft luxury branding and multi-channel campaigns that resonate with high-net-worth members. You will translate club culture into compelling storytelling across digital and print channels, coordinating through monthly playbooks and collaborations with club leadership.

The role emphasizes partnerships with GMs, membership directors, and industry leaders to elevate brand presence, member communications, and exclusive experiences.

Qualifications

• Experience crafting campaigns for high-net-worth audiences.
• Ability to manage digital and print channels.
• Experience translating club culture into brand storytelling.

Responsibilities

• Develop monthly marketing playbooks and content calendars.
• Engage with GMs and directors in peer roundtables.
• Lead Instagram engagement group for club professionals.
• Leverage industry benchmarks for strategic insights.
• Support job board access and referrals within the network.
• Build networks with GMs, directors, and executives.

Skills

Luxury brand positioning

Campaign management

Digital marketing

Print marketing

Brand storytelling

Stakeholder collaboration

Tools

Social media platforms

Email marketing

Job description

Department

Marketing

City & Social Club

Location

Posted

Berkeley City Club is seeking a Marketing Manager to join their team in Berkeley, CA.

This marketing role requires a professional who understands the nuances of luxury brand positioning and member communications. The ideal candidate will have experience crafting campaigns that resonate with high-net-worth audiences, managing digital and print channels, and translating a club’s unique culture into compelling brand storytelling.

City and social clubs are experiencing a renaissance, attracting a new generation of members who value community, networking, and curated experiences.

• Monthly Marketing PlaybooksSeasonal campaign templates, retention tactics, onboarding sequences, and content calendars designed for private clubs — ready to execute
• Peer RoundtablesMonthly conversations with GMs, membership directors, and industry leaders. Real talk about what’s working, what’s not, and what’s next — from October 2026
• Instagram Engagement GroupAn exclusive group of club professionals supporting each other’s content with authentic engagement to boost reach and visibility
• Industry BenchmarkingThe 2026 Private Club Benchmark Report on dues, waitlists, initiation, and marketing spend, available now. Club-by-club comparison data from October 2026
• Job Board & Career ReferralsAccess to private club job listings nationwide today, plus direct referrals from PCM’s network when partner clubs are hiring from September 2026
• Network of Established ProfessionalsConnect with GMs, directors, board members, and executives across private clubs, luxury hospitality, and premium lifestyle brands

Built for professionals in private clubs, luxury hospitality, resort communities, and HNW-focused brands who want the resources and relationships to lead at the highest level.

United States Golf Association (USGA) · Liberty Corner, NJ (Hybrid)