Advertising Manager

Louisiana State University; Baton Rouge (LA); On-site; USD 65,000 - 90,000; Full time

Job summary

Louisiana State University in Baton Rouge seeks an Advertising Manager for LSU Office of Student Media. You will lead all advertising sales, manage a 150–200 client portfolio, and oversee campaigns from prospecting to renewal.

Responsibilities include event sponsorships (Living Expos), supervision of student staff, budget oversight, and cross-platform ad execution across print, digital, broadcast, and social channels. A bachelor's degree and 3 years of experience are required.

Qualifications

• Bachelor's degree required with 3 years' relevant experience.
• Degree substitution permitted with equivalent experience.
• Marketing, sales, or related experience preferred.

Responsibilities

• Lead advertising sales cycle from prospecting to contract execution.
• Manage 150–200 client portfolio and renewals.
• Oversee Living Expo advertising packages and vendor relations.
• Supervise student staff and ensure campaigns meet deadlines.
• Admin tasks: reporting, budgeting, and policy compliance.

Skills

Artistic Vision

Audience Engagement

Brand Stewardship

Collaboration

Communication

Content Development

Detail-Oriented

Project Management

Education

Bachelor's degree

Tools

Pre1

Proof Rocket

Job description

All Job Postings will close at 12:01a.m. CST (1:01a.m. EST) on the specified Closing Date (if designated).If you close the browser or exit your application prior to submitting, the application progress will be saved as a draft. You will be able to access and complete the application through “My Draft Applications” located on your Candidate Home page.Job Posting Title:Advertising ManagerPosition Type:Professional / UnclassifiedDepartment:LSUAM MC - Student Media (Elizabeth Vowell Blades (00076255))Work Location:B0034 Campbell B. Hodges HallPay Grade:Job Description:The Advertising Manager is responsible for all advertising sales operations and revenue generation within the LSU Office of Student Media. This position oversees full-cycle client management from prospecting through contract execution and renewal while supervising student staff and managing advertising products, including major annual events such as the Fall and Spring Living Expos. Reporting to the Assistant Director, the Advertising Manager ensures that advertising campaigns are executed effectively and that client needs are met with professionalism, accuracy, and creativity. This role merges the responsibilities of the former Advertising Manager and Advertising Coordinator, requiring both sales leadership and day-to-day execution of campaign operations.Job Responsibilities:Advertising Sales & Revenue Generation: Lead all aspects of the advertising sales cycle, including client prospecting, needs assessments, proposal development, and contract execution. Maintain and grow a portfolio of approximately 150–200 advertising clients. Coordinate directly with clients to manage campaigns, resolve issues, and pursue renewal opportunities. Monitor and report on monthly, by semester, and annual sales goals. Create and manage internal job jackets to track campaign performance and workflow. Update and manage materials including the annual media kit, publication calendar, and sales contracts. 40%Advertising Campaign Management: Collect, organize, and traffic client artwork to meet specifications and deadlines. Use software systems such as Pre1 and Proof Rocket to manage sales records, creative proofs, and scheduling. Troubleshoot technical or content issues with clients and internal design staff. Ensure accuracy of ad placements, production deadlines, and campaign execution across print, digital, broadcast, and social platforms. Coordinate billing processes in partnership with the Business Manager and oversee invoicing accuracy, adhering to university standard business practices. Contribute to the development of ad campaigns and client communications, ensuring consistent messaging and brand integrity across platforms. 25%Event Sales & Vendor Relations: Retain lead responsibility for the sales, planning, and client coordination of the Fall and Spring Living Expo events specifically tied to advertising packages. Package Living Expo space and related products into multi-platform advertising proposals. Serve as the primary point of contact for all vendor communication before, during, and after each event. Coordinate with the Media Operations Manager for day-of event support, while retaining ownership of all event sales and vendor relationships. 15%Student Staff Supervision: Train and supervise student employees including graphic designers, copywriters, photographers, and content creators. Assign work, provide feedback, and ensure deadlines are met for creative deliverables. Support student sales assistants when applicable, providing mentorship and skill development in advertising sales and client management. 10%Administrative Support & Reporting: Maintain up-to-date records in sales systems and prepare reports for departmental and university stakeholders. Oversees the Advertising Office budget, monitoring expenditures to ensure alignment with financial goals and compliance with university policies. Ensure documentation of contracts, communications, and campaign metrics in line with university policy. Collaborate with the Assistant Director on internal audits, budget reviews, and advertising strategy sessions. Upholds and enforces established Advertising Office policies, including consulting student leadership for approval on ads that may raise ethical or content concerns. 5%Other duties as assigned. 5%Minimum Qualifications:Bachelor's degree with 3 years of experience.Degree Substitute: LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply—a degree is not required as long as the candidate meets the required years of experience specified in the job description.Specific Experience - marketing, sales, or a related areaAdditional Job Description:Special Instructions:Please provide cover letter, resume, (3) professional references and transcripts. Official transcripts, if needed are required prior to hire.For questions or concerns regarding the status of your application or salary ranges, please contact the Director of Student Media (Elizabeth Blades) at [e-mail] Needed:Artistic Vision, Audience Engagement, Brand Stewardship, Collaboration, Communication, Content Development, Detail-Oriented, Project ManagementPreferred Skills:Posting Date:September 15, 2026Closing Date (Open Until Filled if No Date Specified):January 13, 2027Additional Position Information:Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.Essential Position (Y/N):LSU is an Equal Opportunity Employer.All candidates must have valid U.S. work authorization at the time of hire and maintain that valid work authorization throughout employment. Changes in laws, regulations, or government policies may impact the university’s ability to employ individuals in certain positions.HCM Contact Information:For questions or concerns related to updating your application with attachments (e.g., resumes, RS:17 documents), date of birth, or reactivating applications, please contact the LSU Human Resources Management Office at 225-578-8200 or email [e-mail]. For questions or concerns regarding the status of your application or salary ranges, please contact the department using the information provided in the Special Instructions section of this job posting.