Marketing Manager

Evlo AI; Atlanta (GA); On-site; USD 110,000 - 150,000; Full time

Job summary

Evlo AI in Atlanta, GA is seeking a Marketing Manager to own integrated demand-generation and brand programs for its technology portfolio. You will translate product positioning into campaigns that accelerate qualified pipeline, adoption, and customer engagement, combining strategy with hands-on execution across paid media, lifecycle email, SEO/SEM, content, and social.

You will partner with product marketing, sales, revenue operations, and creative teams to launch measurable programs, improve

Qualifications

• Plan and execute multi-channel campaigns across HubSpot or Marketo, Google Ads, LinkedIn Campaign Manager, email, organic search, and social.
• Build campaign briefs, messaging frameworks, landing pages, nurture workflows, and content calendars aligned to audience and funnel stage.
• Define KPIs and manage reporting in GA4, Salesforce, HubSpot, or equivalent platforms, tracking conversion rates, CAC, MQLs, sourced pipeline, and revenue influence.
• Optimize SEO and SEM programs through keyword research, technical content recommendations, paid search management, and ongoing performance analysis.
• Run A/B tests across email subject lines, ad creative, landing pages, calls to action, and audience segments to improve conversion.
• Coordinate writers, designers, agencies, and internal stakeholders to deliver campaign assets on schedule and within budget.
• Present campaign performance, insights, and recommendations to marketing and cross-functional leadership.

Responsibilities

• Plan and execute multi-channel campaigns across HubSpot or Marketo, Google Ads, LinkedIn Campaign Manager, email, organic search, and social media.
• Build campaign briefs, messaging frameworks, landing pages, nurture workflows, and content calendars aligned to audience and funnel stage.
• Define KPIs and manage reporting in GA4, Salesforce, HubSpot, or equivalent platforms, tracking conversion rates, CAC, MQLs, sourced pipeline, and revenue influence.
• Optimize SEO and SEM programs through keyword research, technical content recommendations, paid search management, and ongoing performance analysis.
• Run A/B tests across email subject lines, ad creative, landing pages, calls to action, and audience segments to improve conversion.
• Coordinate writers, designers, agencies, and internal stakeholders to deliver campaign assets on schedule and within budget.
• Present campaign performance, insights, and recommendations to marketing and cross-functional leadership.

Skills

Campaign mgmt

Marketing automation

CRM

Analytics

SEO/SEM

A/B testing

Content strategy

Cross-functional

Education

Bachelor’s degree in marketing

Tools

HubSpot

Marketo

Salesforce

GA4

Google Ads

LinkedIn Campaign Manager

Job description

About The Role

The Marketing Manager owns integrated demand-generation and brand programs for a technology portfolio, translating product positioning into campaigns that increase qualified pipeline, adoption, and customer engagement. The role combines strategy with execution across paid media, lifecycle email, SEO/SEM, content, and social. You will partner with product marketing, sales, revenue operations, and creative teams to launch measurable programs and improve funnel performance.

Key Responsibilities

• Plan and execute multi-channel campaigns across HubSpot or Marketo, Google Ads, LinkedIn Campaign Manager, email, organic search, and social media
• Build campaign briefs, messaging frameworks, landing pages, nurture workflows, and content calendars aligned to audience and funnel stage
• Define KPIs and manage reporting in GA4, Salesforce, HubSpot, or equivalent platforms, tracking conversion rates, CAC, MQLs, sourced pipeline, and revenue influence
• Optimize SEO and SEM programs through keyword research, technical content recommendations, paid search management, and ongoing performance analysis
• Run A/B tests across email subject lines, ad creative, landing pages, calls to action, and audience segments to improve conversion
• Coordinate writers, designers, agencies, and internal stakeholders to deliver campaign assets on schedule and within budget
• Present campaign performance, insights, and recommendations to marketing and cross-functional leadership

What We Are Looking For

• 3-6 years of experience in B2B or B2C technology marketing, with demonstrated ownership of demand-generation, digital, or integrated campaigns
• Hands-on experience with marketing automation, CRM, web analytics, and advertising platforms such as HubSpot, Marketo, Salesforce, GA4, Google Ads, or LinkedIn Campaign Manager
• Working knowledge of SEO, SEM, lifecycle marketing, paid social, content strategy, and conversion-rate optimization
• Strong analytical skills with the ability to connect channel performance to pipeline, revenue, CAC, and customer acquisition goals
• Excellent writing, editing, project-management, and stakeholder-communication skills across multiple concurrent campaigns
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience
• Bonus: Experience with SaaS, developer-focused products, account-based marketing, Looker or Tableau, marketing attribution, and HTML/CSS for basic campaign updates