Marketing Manager

Black Diamond Networks; Andover (MA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401K Plan

Future leadership opportunities in a成长

Job summary

Black Diamond Networks is seeking a Marketing Manager to develop and execute strategies that attract clients and candidates across Life Sciences, Engineering, and Technology sectors. You will lead brand initiatives, manage digital channels, and collaborate with sales, recruiting, and executives.

You’ll oversee content, SEO, social media, and vendor relationships, while optimizing spend to support growth and strengthen the company’s market presence.

Qualifications

• 5+ years marketing experience with 3+ years leading initiatives or teams
• Experience with branding, communications, and demand generation
• Strong written and verbal communication for employees, contractors, customers, and partners
• Knowledge of digital channels: website, SEO, AI optimization, PPC, social, email, content marketing
• Ability to coordinate cross-functional resources and vendors with Sales, Recruiting, and other teams
• Track leads, analyze marketing metrics, measure ROI, and adapt programs

Responsibilities

• Execute internal and external marketing campaigns for clients and contractors
• Develop, maintain, and enforce brand and visual identity standards
• Manage website, intranet, digital marketing, and social media, including content and SEO
• Monitor online reputation across Glassdoor, Google Reviews, and Facebook
• Produce marketing collateral: presentations, case studies, web content, newsletters, ads, tools
• Manage relationships with marketing vendors and external partners
• Support talent acquisition marketing including campus recruiting and internships
• Oversee contractor care and loyalty programs
• Other duties as assigned

Skills

Marketing strategy

Brand management

Cross-functional leadership

SEO

PPC/SEM

CRM

Content marketing

Education

Bachelor's degree in marketing or related field

Tools

CRM software

Web analytics tools

Job description

Job Description

Who we’re looking for:

An ambitious, competitive, confident, and coachable individual with a proactive approach who thrives on creating opportunities. As the Marketing Manager for Black Diamond Networks, your primary responsibility will be to develop and implement marketing strategies that will help the company attract new clients and candidates. Your role will be critical in driving business growth and building the company's brand reputation. You will be expected to lead by influence, leveraging cross-functional resources and third-party vendors to execute your initiatives. Collaboration with the sales, recruiting and executive teams to optimize your spending and efforts to BDN’s needs is a must.

What you’ll do:

• Execute BDN’s internal and external communications and integrated marketing campaigns for customers and contractors.
• Develop, maintain, and enforce BDN’s brand and visual identity standards.
• Manage BDN’s website (with BDN’s outsourced web developer), intranet (with IT), digital marketing, and corporate social media, including content, SEO, AI optimization, and inbound lead management.
• Manage BDN's online reputation. Monitor and respond to reviews and comments on Glassdoor, Google Reviews, and Facebook.
• Provide creative input and manage the marketing collateral library, producing presentations, case studies, web content, newsletters, advertisements, and sales tools.
• Manage relationships with marketing vendors, including LinkedIn, BDN’s web developer, and branded merchandise suppliers.
• Support talent acquisition marketing, including campus recruiting for the internship program and production hires.
• Oversee the Contractor Care Program and contractor marketing and communications, including the Contractor Loyalty and Recognition Program.
• Other duties as assigned.

What we do:

We believe that opportunities don’t just happen, you have to create them. At Black Diamond Networks, that’s exactly what we’re doing. We provide highly qualified consultants to some of the world’s best brands in the fast-growing and in-demand industries of Life Sciences, Engineering, and Technology. We’re proud to support clients that:

• Save lives
• Make discoveries
• Break down barriers
• Change the world

We provide our clients and consultants with the tools, resources, and dedicated support necessary to ensure their success today, tomorrow, and in the future.

Benefits and perks:

• Medical, dental and vision coverage
• 401K Plan
• Future leadership opportunities in a growing company
• Volunteer opportunities
• Casual work environment
• Employee referral bonus program

Job Requirements

Experience and skills you’ll need:

• At least five years of marketing experience, including at least three years leading marketing initiatives, teams, or cross-functional projects. Staffing-industry experience is highly desirable.
• Bachelor’s degree in marketing, business administration, communications, or a related field.
• Ability to develop and execute marketing strategies aligned with business objectives, including brand management, communications, demand generation, and collateral development.
• Strong written and verbal communication skills, with the ability to develop compelling messaging and content for employees, contractors, customers, and external partners.
• Strong knowledge of digital marketing channels, including website and intranet content, SEO, AI optimization, PPC/search engine marketing, social media, email, and content marketing. Experience with CRM and marketing automation platforms.
• Ability to lead by influence, coordinate cross-functional resources and third-party vendors, and collaborate effectively with Sales, Recruiting, and other internal teams.
• Experience managing marketing vendors, creative projects, websites, social media, events, online reputation, recruiting support, and contractor or customer engagement programs.
• Results-oriented approach with experience tracking leads, analyzing marketing metrics, measuring program performance, and demonstrating ROI.