Marketing Lifecycle Manager

LendingOne; Charlotte (NC); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Medical, dental, vision

401(k) matching

Paid time off & holidays

Work-from-home Fridays

Career development

Team-building & events

Inclusive culture

Job summary

LendingOne is seeking a lifecycle marketer to own end-to-end nurture programs across two business lines. You will shape audience strategies, lifecycle flows, and partner-specific campaigns in HubSpot while aligning with sales and channel teams.

You’ll influence segmentation and enrollment logic, and report on how email activity drives pipeline, not just opens or clicks. This role offers ownership and impact in a growing, regulated financial services environment.

Qualifications

• 4–6 years in lifecycle, email or marketing automation, preferably in financial services or lending
• Deep HubSpot fluency: workflows, enrollment triggers, smart lists, sequences, A/B testing and attribution reporting
• Strong segmentation using behavioral data, not just demographics
• Experience supporting more than one business unit or stakeholder group simultaneously
• Comfort working in a regulated environment where compliance review is part of the process

Responsibilities

• Design end-to-end lifecycle programs from audience definition to performance reporting
• Develop segmentation strategy across a multi-persona database
• Create dedicated nurture flows for the Partnerships group, including co-branded sequences
• Build scalable campaign architecture in HubSpot with workflows and lists
• Establish reporting cadence connecting email performance to pipeline and revenue interdependencies
• Collaborate with sales, business development, and channel partners to time lifecycle touchpoints

Skills

Lifecycle marketing

Email marketing

Segmentation

Data analysis

Cross-functional collaboration

Tools

HubSpot

Job description

LendingOne is one of the country's largest direct real estate lenders and we're building the marketing infrastructure to match. We're looking for a lifecycle marketer who's done this before, knows what good looks like, and wants ownership over something that actually matters.

This isn't a role where you'll inherit a finished program and maintain it. You'll nurture architecture across two distinct business lines (our core lending business (DSCR & bridge) and our Partnerships group) and have real input on strategy, segmentation logic, and how we think about the funnel.

What You'll Own

• End-to-end lifecycle programs: from audience definition and enrollment logic to copy, sequencing, and performance reporting
• Segmentation strategy across a complex, multi-persona database: investors at different stages, loan types, deal sizes, and engagement levels
• Dedicated nurture flows for the Partnerships group, including co-branded sequences and partner-specific audience builds
• Campaign architecture in HubSpot: workflows, smart lists, suppression logic, naming conventions, built to scale, not just to ship
• A reporting cadence that connects email performance to pipeline, not just opens and clicks
• Cross-functional alignment with sales, business development, and channel partners to make sure lifecycle touchpoints land at the right moment in the right conversation

About the Role

LendingOne is one of the country's largest direct real estate lenders and we're building the marketing infrastructure to match. We're looking for a lifecycle marketer who's done this before, knows what good looks like, and wants ownership over something that actually matters.

This isn't a role where you'll inherit a finished program and maintain it. You'll nurture architecture across two distinct business lines (our core lending business (DSCR & bridge) and our Partnerships group) and have real input on strategy, segmentation logic, and how we think about the funnel.

What You'll Own

• End-to-end lifecycle programs: from audience definition and enrollment logic to copy, sequencing, and performance reporting
• Segmentation strategy across a complex, multi-persona database: investors at different stages, loan types, deal sizes, and engagement levels
• Dedicated nurture flows for the Partnerships group, including co-branded sequences and partner-specific audience builds
• Campaign architecture in HubSpot: workflows, smart lists, suppression logic, naming conventions, built to scale, not just to ship
• A reporting cadence that connects email performance to pipeline, not just opens and clicks
• Cross-functional alignment with sales, business development, and channel partners to make sure lifecycle touchpoints land at the right moment in the right conversation

Requirements

What You Bring:

• 4-6 years in lifecycle, email or parking automation. Financial services or lending experience is a plus
• Deep HubSpot fluency: workflows, enrollment triggers, smart lists, sequences, A/B testing and attribution reporting
• A real point of view on segmentation. You know how to build audiences from behavioral data, not just demographic fields
• Experience supporting more than one business unit or stakeholder group simultaneously
• Strong data skills with the objective of owning your own reporting, experience with copy to make campaigns convert
• Comfort working in a regulated environment where compliance review is part of the process, not an afterthought.

Benefits

Why LendingOne:

• Competitive base salary and incentive structure
• Full medical, dental, and vision benefits
• Company-matching 401(k) plan
• Paid time off and 10 company-paid holidays
• Work-from-home Fridays
• Career development, training, and internal promotion opportunities
• Team-building events, company lunches, and swag
• Collaborative, inclusive, and fun workplace culture

LendingOne is proud to be an Equal Opportunity Employer. We're committed to building a diverse and inclusive workforce where everyone belongs.