Marketing Liaison

Arcadia Care Watseka; Watseka (IL); On-site; USD 40,000 - 60,000; Full time

Benefits offered by this job

Paid Vacations

Paid Sick Time

Paid Holidays

Employee appreciation events

Health, Dental, Vision, 401K

Company Paid Life Insurance

Free Employee Assistance Programs

Discounts at major retailers

Virtual Doctor visits

Paid Break Time for Nursing Mothers

Time Off to Vote

Job summary

Arcadia Care Watseka is seeking a Marketing Liaison to build relationships with hospitals and guide referrals and admissions to our skilled nursing facility. This role focuses on hospital outreach, coordinating with social workers, nurses, physicians, and case managers to drive patient referrals.

You will develop monthly marketing plans, track activity, and ensure a smooth admission process with effective communication.

Qualifications

• Must possess a high school diploma or GED.
• Two to three years of sales/marketing in healthcare; long-term care marketing preferred.
• Knowledge of Medicare/Medicaid and managed care subacute guidelines is a plus.

Responsibilities

• Act as primary liaison for hospitals to generate referrals and admissions.
• Develop and maintain relationships with social workers, nurses, physicians, and case managers.
• Coordinate outreach efforts and monthly marketing plans with admissions teams.
• Document activities and report on sales/referral changes and marketplace trends.
• Ensure a smooth admission process and timely communication of needs.

Skills

Sales experience

Marketing experience

Organizational skills

Communication skills

Phone/Referral handling

Patient referral coordination

Education

High school diploma or GED

Tools

Microsoft Office

Hospital EHR system

Job description

Marketing Liaison

SUMMARY:

The Sales and Marketing Liaison is responsible for acting as a liaison for skilled nursing facility. This person will be responsible for building relationships with hospitals, which generate patient referrals and admissions.

BENEFITS OFFERED:

• Paid Vacations: Rolls over each year
• Paid Sick Time
• Paid Holidays
• Daily, Weekly, Monthly Employee Appreciation Events
• Birthday, Anniversary Celebrations
• Health, Dental, Vision, 401K, and more available
• Company Paid Life Insurance – at no cost to you
• Free Employee Assistance Programs: Professional support & Guidance on Family, Money, Health, Legal Services and more
• Huge Discounts at all major retailers (Walmart, Costco, etc.) at no cost to you!
• Virtual Visits with Doctors 24/7, without setting up additional accounts or apps
• Paid Break Time for Nursing Mothers
• Time Off to Vote

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• 2 to 3 years of sales and/or marketing in healthcare; long-term care marketing experience preferred.
• Familiarity with the admissions process at a sub-acute, SNF or rehab facility.
• Experience with understanding insurances Medicare, Medicaid, and Managed care subacute guidelines.
• Must have the ability to establish good working relationships with social workers, nurses, Physicians, and case managers in assigned hospitals and other medical facilities as appropriate and indicated.
• Excellent organizational skills with a detail orientation towards documentation.
• Superior follow-up skills and ability to organize and prioritize numerous tasks.
• Professional telephone skills with the ability to handle referral calls effectively and efficiently, meeting the needs of the referral sources and families.
• Computer experience and understanding of hospitals EHR system is preferred.
• Primary sales and marketing representative for managing hospital/community referrals and admissions.
• Develop strong relationships with case management personnel and identify new opportunities for alignment, partnering, and growth.
• Work with facility admission team to develop monthly plans and strategies to generate new business.
• Participate in monthly reports on sales activity, competitor/referral source changes in the marketplace and develop marketing plan
• Assure that the admission process is seamless and positive, including but not limited to identifying all necessary device/equipment and immediate medical needs necessary to ensure a smooth transition to the facility.
• Communicate critical and/or strategic changes to hospital functions, relationships, programs, and opportunities.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skill, and/or ability required.

• Must possess, as a minimum, a high school diploma or GED.
• Be knowledgeable with Microsoft Office (Outlook, Word, Excel).
• Must have patience, tact, cheerful disposition, and enthusiasm, as well as must be willing to handle residents, staff, and visitors, based on whatever maturity level at which they are currently functioning.