Marketer

Brookmont Health & Rehab; Effort (PA); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

Health, dental, vision benefits

PTO

401(k)

Job summary

Diamond Healthcare in Pennsylvania seeks a Community Liaison / Marketing Representative to grow census by building relationships with hospitals, physicians, families, and community organizations. This field-focused role travels in the community to connect families with admissions and coordinate referrals.

You will represent the facility at health fairs and events, develop referral sources, track activity, and support a smooth admissions process with warmth and professionalism.

Qualifications

• High school diploma required; Bachelor’s degree in marketing, healthcare administration, or related field preferred.
• Healthcare marketing, sales, or community outreach experience preferred (skilled nursing or senior care a plus).
• Excellent interpersonal and communication skills to build trust with families, clinicians, and case managers.

Responsibilities

• Visit local hospitals to maintain relationships with discharge planners and case managers.
• Serve as primary contact for hospital case managers coordinating discharges and referrals.
• Meet with families to guide admissions with warmth and professionalism.

Skills

Interpersonal skills

Communication skills

Travel readiness

Organizational skills

Flexible scheduling

Education

High school diploma

Bachelor’s degree preferred

Job description

Community Liaison / Marketing Representative

Company: [Nursing Home / Company Name] Location: [City, State] Job Type: Full-Time

About Us

Diamond Healthcare is a skilled nursing and long-term care provider committed to delivering compassionate, high-quality care to our residents. We are looking for an energetic, personable Community Liaison to build relationships throughout the community and help connect families in need of care with our facility.

Position Summary

The Community Liaison is responsible for growing census and building the facility's reputation by developing and maintaining strong relationships with hospitals, case managers, physicians, families, and community organizations. This is a relationship-driven, outward-facing role that spends the majority of its time in the field rather than at a desk.

Key Responsibilities

• Visit local hospitals regularly to build and maintain relationships with discharge planners, case managers, and social workers.

• Serve as the primary point of contact for hospital case managers coordinating patient discharges and referrals to the facility.

• Meet with families to answer questions, address concerns, and guide them through the admissions process with warmth and professionalism.

• Represent the facility at community events, health fairs, senior expos, and other outreach opportunities to raise awareness and generate referrals.

• Develop and maintain relationships with physicians, assisted living communities, senior centers, churches, and other referral sources.

• Track referral activity and follow up promptly on leads and inquiries.

• Coordinate facility tours for prospective residents and their families.

• Distribute marketing materials and represent the facility's brand and values consistently in the community.

• Collaborate with the admissions and administrative team to ensure a smooth transition for new residents.

• Report on outreach activity, referral trends, and market feedback to leadership.

• Stay informed on local competitors and market conditions to identify new opportunities for growth.

Qualifications

• High school diploma required; Bachelor's degree in marketing, healthcare administration, or related field preferred.

• Prior experience in healthcare marketing, sales, or community outreach strongly preferred (skilled nursing or senior care experience a plus).

• Excellent interpersonal and communication skills, with the ability to build trust quickly with families, clinicians, and case managers.

• Comfortable with frequent travel within the community (hospitals, events, referral sources).

• Self-motivated, organized, and able to manage a flexible schedule, including occasional evenings or weekends for events.

• Valid driver's license and reliable transportation required.

• Compassionate, professional demeanor when working with families during a difficult and emotional time.

What We Offer

• Competitive salary plus

• Health, dental, vision benefits

• PTO, 401(k), other benefits

• Supportive team environment focused on resident-centered care