Marketing Leads Operations Lead — Data-Driven Growth

Record UK Ltd; New Haven (CT); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Annual Bonus

Medical, Dental, Vision plans

401K with employer match

Corporate Discounts

Job summary

ASSA ABLOY Group is seeking a Marketing Leads Operation Manager to optimize lead quality and maximize marketing ROI. You will analyze campaigns, improve lead routing and automation, and partner with marketing, sales, and demand development to drive opportunities and revenue.

This full-time onsite role in New Haven, CT or Berlin, CT requires 5+ years in digital marketing and strong CRM/Sales Cloud experience. Expect a collaborative, data-driven environment with growth opportunities.

Qualifications

• 3–5 years in lead qualification, demand development, inside sales, or sales development in B2B manufacturing or industrial tech.
• 5+ years in digital or strategic marketing and campaign building.
• Hands-on experience with Salesforce tools and CRM platforms (Sales Cloud, HubSpot, Marketing Cloud).

Responsibilities

• Provide clear, consistent analysis to contribute to marketing ROI.
• Evaluate marketing-sourced leads against ICP and segmentation criteria.
• Propose improvements to campaigns, CRM workflows, and data quality processes.
• Ensure lead scoring and routing align with business priorities.
• Deliver timely reporting on qualification outcomes and conversion trends.
• Collaborate with marketing, sales, and operations onsite with some offsite flexibility.

Skills

Lead qualification

Demand development

Inside sales

CRM (Sales Cloud)

Salesforce tools

Marketing automation

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Sales Cloud

HubSpot

Marketing Cloud

Data Cloud

Oracle

PIM

Adobe Enterprise Management

Job description

ASSA ABLOY Group is seeking a Marketing Leads Operation Manager to optimize lead quality and maximize marketing ROI. You will analyze campaigns, improve lead routing and automation, and partner with marketing, sales, and demand development to drive opportunities and revenue.

This full-time onsite role in New Haven, CT or Berlin, CT requires 5+ years in digital marketing and strong CRM/Sales Cloud experience. Expect a collaborative, data-driven environment with growth opportunities.