CRM & Marketing Operations Lead — Data-Driven Growth

Lego Group; Boston, Northern (MA, KY); Hybrid; USD 108,000 - 162,000; Full time

Benefits offered by this job

Family Care Leave

Insurance (life and disability)

Wellbeing programs and Headspace app

Colleague discount

Bonus program

Job summary

LEGO Group is seeking a Marketing Operations Manager in Boston to own CRM governance, drive marketing automation, and optimize lead management. You will partner with cross-functional teams, manage vendor relationships, and lead reporting initiatives with the Insights & Analytics team.

You will ensure data integrity, standard processes, and scalable workflows across the US Marketing organization, supporting campaigns from planning through measurement in a hybrid office setting.

Qualifications

• Hands-on experience with CRM and marketing automation systems.
• Strong understanding of lead management and the marketing-to-sales handoff.
• Proven ability to build reporting, dashboards, and governance processes.

Responsibilities

• Serve as US Marketing CRM and governance owner across platforms and campaigns.
• Lead optimization and governance of CRM, audience segmentation, journeys, QA, and reporting.
• Own lead management, including scoring, routing, and compliance.
• Partner with SDR Manager to optimize follow-up journeys and reporting logic.
• Ensure data integrity, governance, and reporting across marketing ops.
• Manage vendor and agency operations, including SOWs, invoicing, and timelines.
• Lead recurring cadences with stakeholders for roadmap check-ins and campaigns alignment.

Skills

CRM systems

Marketing automation

Lead management

Stakeholder management

Data governance

Tools

Microsoft Dynamics 365

Power BI

Asana

Content Stack

Job description

LEGO Group is seeking a Marketing Operations Manager in Boston to own CRM governance, drive marketing automation, and optimize lead management. You will partner with cross-functional teams, manage vendor relationships, and lead reporting initiatives with the Insights & Analytics team.

You will ensure data integrity, standard processes, and scalable workflows across the US Marketing organization, supporting campaigns from planning through measurement in a hybrid office setting.