Data-Driven Growth Marketing Manager – Sports & Fans

Carolina Hurricanes; Raleigh (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Carolina Hurricanes seek a collaborative, data-driven Manager of Marketing to lead growth marketing initiatives. The role focuses on driving ticket sales, retail revenue, fan acquisition, and engagement across email, SMS, mobile apps, and paid media.

You will report to the Director of Marketing and partner with departments to deliver measurable business results for the reigning Stanley Cup champions.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years in sports, entertainment, consumer, digital, or performance marketing.
• Experience with email marketing, CRM, and marketing automation platforms.

Responsibilities

• Support integrated marketing campaigns for ticket sales, retail, events, and initiatives.
• Build, write, and finalize campaigns for email, SMS, mobile app, and lifecycle marketing.
• Collaborate with the creative team on assets across paid and owned channels.
• Develop and traffic content for Hurricanes TV network and other media channels.
• Serve as liaison between merchandise, premium, community, ticketing, and other departments.
• Compile campaign performance and provide insights for optimization.
• Collaborate with stakeholders to execute campaigns and support game nights/events.

Skills

Campaign strategy

Cross-functional collaboration

Analytical skills

Project management

Communication abilities

Education

Bachelor's degree in Marketing/Communications/Business

Tools

CRM platforms

Marketing automation

Email marketing tools

SMS marketing platforms

Job description

Carolina Hurricanes seek a collaborative, data-driven Manager of Marketing to lead growth marketing initiatives. The role focuses on driving ticket sales, retail revenue, fan acquisition, and engagement across email, SMS, mobile apps, and paid media.

You will report to the Director of Marketing and partner with departments to deliver measurable business results for the reigning Stanley Cup champions.