Manager of Marketing

Carolina Hurricanes; Raleigh (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Carolina Hurricanes seek a collaborative, data-driven Manager of Marketing to lead growth marketing initiatives. The role focuses on driving ticket sales, retail revenue, fan acquisition, and engagement across email, SMS, mobile apps, and paid media.

You will report to the Director of Marketing and partner with departments to deliver measurable business results for the reigning Stanley Cup champions.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years in sports, entertainment, consumer, digital, or performance marketing.
• Experience with email marketing, CRM, and marketing automation platforms.

Responsibilities

• Support integrated marketing campaigns for ticket sales, retail, events, and initiatives.
• Build, write, and finalize campaigns for email, SMS, mobile app, and lifecycle marketing.
• Collaborate with the creative team on assets across paid and owned channels.
• Develop and traffic content for Hurricanes TV network and other media channels.
• Serve as liaison between merchandise, premium, community, ticketing, and other departments.
• Compile campaign performance and provide insights for optimization.
• Collaborate with stakeholders to execute campaigns and support game nights/events.

Skills

Campaign strategy

Cross-functional collaboration

Analytical skills

Project management

Communication abilities

Education

Bachelor's degree in Marketing/Communications/Business

Tools

CRM platforms

Marketing automation

Email marketing tools

SMS marketing platforms

Job description

The Carolina Hurricanes are hiring a collaborative, data-driven Manager of Marketing to the organization's growth marketing efforts. The role is responsible for developing and executing marketing strategies that drive ticket sales, retail sales, fan acquisition, and fan engagement. This person, who will report to the Director of Marketing, will support the organization's paid advertising, email marketing, SMS marketing, mobile app marketing, and lead generation efforts while partnering across departments to deliver measurable business results.

This is an opportunity to support high-impact marketing channels, collaborate cross-departmentally to further organizational goals, and make a tangible impact for the reigning Stanley Cup champions. We're looking for someone who has outgrown their current role, thrives on strategy, and is excited to take the next step in their career.

Responsibilities

• Support integrated marketing campaigns for ticket sales, premium seating, retail, events, and organizational initiatives
• Build, write, and finalize campaigns for email, SMS, mobile app, and lifecycle marketing campaigns
• Collaborate with the creative team on development of assets across paid, owned channels, broadcast inventory, and more
• Develop & traffic content for Hurricanes television network and other owned media channels to amplify organizational initiatives, drive fan engagement, and support revenue-generating campaigns
• Serve as primary liaison between merchandise, premium, community, ticketing, and other departments within the organization
• Compile campaign performance and provide actionable insights to marketing leadership for continued optimization
• Collaborate with internal stakeholders to execute integrated marketing campaigns and support game nights and major organizational events

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3-5 years of experience in sports, entertainment, consumer, digital, or performance marketing
• Experience with email marketing, CRM, and marketing automation platforms
• Experience with SMS marketing and mobile app marketing
• Experience supporting paid digital advertising campaigns
• Experience sourcing, vetting, and managing influencer and creator relationships
• Strong analytical, organizational, and project management skills
• Excellent written and verbal communication skills
• Passion for sports, live entertainment, and fan engagement
• Must pass a criminal background check

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Hurricanes Holding, LLC reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. Hurricanes Holdings, LLC may require an employee to perform duties outside his/her normal description. This document in no way states or implies that these are the only duties to be performed by the employee occupying this position.