Growth Marketing Manager, Sports & Fan Engagement

Gondola; Raleigh (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Carolina Hurricanes in Raleigh is seeking a data-driven Manager of Marketing to grow ticket sales, retail, and fan engagement. You will report to the Director of Marketing and lead campaigns across email, SMS, mobile app, and lifecycle marketing, collaborating with creative and cross-department teams to drive measurable results.

You should have a marketing background with 3–5 years in sports or related fields, plus experience with CRM, marketing automation, and paid digital advertising.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years in sports, entertainment, consumer, digital, or performance marketing.
• Experience with email marketing, CRM, and marketing automation platforms.
• Experience with SMS marketing and mobile app marketing.
• Experience supporting paid digital advertising campaigns.
• Experience sourcing, vetting, and managing influencer and creator relationships.
• Strong analytical, organizational, and project management skills.
• Excellent written and verbal communication skills.
• Passion for sports, live entertainment, and fan engagement.

Responsibilities

• Support integrated marketing campaigns for ticket sales, premium seating, retail, events, and organizational initiatives.
• Build, write, and finalize campaigns for email, SMS, mobile app, and lifecycle marketing campaigns.
• Collaborate with the creative team on development of assets across paid, owned channels, broadcast inventory, and more.
• Develop content for Hurricanes television network and other owned media channels to amplify organizational initiatives, drive fan engagement, and support revenue-generating campaigns.
• Serve as primary liaison between merchandise, premium, community, ticketing, and other departments within the organization.
• Compile campaign performance and provide actionable insights to marketing leadership for continued optimization.
• Collaborate with internal stakeholders to execute integrated marketing campaigns and support game nights and major organizational events.

Skills

Analytical

Organizational skills

Project management

Written and verbal communication

Fan engagement

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

CRM platforms

Marketing automation

Influencer platforms

Job description

Carolina Hurricanes in Raleigh is seeking a data-driven Manager of Marketing to grow ticket sales, retail, and fan engagement. You will report to the Director of Marketing and lead campaigns across email, SMS, mobile app, and lifecycle marketing, collaborating with creative and cross-department teams to drive measurable results.

You should have a marketing background with 3–5 years in sports or related fields, plus experience with CRM, marketing automation, and paid digital advertising.