Marketing Leader for AI & Digital Transformation

Fulcrum Digital; New York (NY); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Fulcrum Digital in New York, NY is seeking a Marketing Lead to guide branding and growth across IT services and AI-driven digital transformation. Based in the NYC metro area with 3 days in office, you will translate complex technology into compelling narratives and partner with sales to drive cross-sell and upsell.

You will own content strategy, manage digital channels, build a NYC network, lead a 6-7 person team, and steward campaigns, events, and thought leadership to strengthen brand

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• MBA preferred.

Responsibilities

• Develop and execute marketing strategies to strengthen brand visibility and generate leads.
• Build and leverage a strong NYC market network and engage with industry associations.
• Lead content marketing and thought leadership to position Fulcrum Digital as an industry leader.
• Manage digital channels (SEO, SEM, social, email) and analyze campaign performance.
• Partner with sales to support cross-sell and upsell through targeted materials.
• Plan events and industry engagements to promote the brand.
• Own content messaging strategy across the marketing function.
• Oversee lead generation programs with sales.
• Identify strategic partnerships to support growth.
• Conduct market research to track trends and opportunities.
• Manage and mentor a team of 6–7 toward goals.
• Manage the marketing budget for ROI.

Education

Bachelor's degree in Marketing, Business, or related field

MBA preferred

Job description

Fulcrum Digital in New York, NY is seeking a Marketing Lead to guide branding and growth across IT services and AI-driven digital transformation. Based in the NYC metro area with 3 days in office, you will translate complex technology into compelling narratives and partner with sales to drive cross-sell and upsell.

You will own content strategy, manage digital channels, build a NYC network, lead a 6-7 person team, and steward campaigns, events, and thought leadership to strengthen brand