Marketing Leader

Rallyday Partners; Northern (KY); Hybrid; USD 34,000 - 62,000; Part time

Job summary

Nimble Gravity is seeking an Email Marketing Specialist for a contract, part-time engagement. You will plan, write, build, and automate email programs, from a single nurture sequence to full lifecycle journeys, working closely with the client’s team.

You will craft copy, set up campaigns in Mailchimp, coordinate with Salesforce for lead routing, monitor performance, and deliver insights to improve future sends while maintaining brand voice and deliverability standards.

Qualifications

• 2 to 4 years of experience in email marketing, marketing automation, or a related field.
• Hands-on experience building, testing, and launching campaigns in Mailchimp is required.
• Familiarity with Salesforce, or a similar CRM, for lead management and campaign enrollment.
• Strong copywriting skills, with an ear for tone, clarity, and calls to action that convert.
• Experience building nurture sequences, drip campaigns, or lifecycle journeys.
• Comfortable working directly with client stakeholders and communicating clear under deadline.
• Working knowledge of segmentation, list management, and email automation logic.
• Understanding of email deliverability fundamentals, A/B testing, and performance reporting.
• Available to commit contract hours for the duration of the engagement.

Responsibilities

• Partner directly with the client's marketing team to understand goals, audiences, and campaign priorities.
• Translate the client's business objectives into clear email marketing strategy and recommendations.
• Present campaign plans, timelines, and performance results to the client in a clear, confident way.
• Write and edit email copy, including subject lines, body content, and calls to action, that's on-brand and built to convert.
• Design B2B email sequencing and journey logic for a variety of email campaigns, from lead generation to nurture campaigns.
• Plan multi-touch campaigns that coordinate timing, messaging, and audience segments across a sequence.
• Ensure every campaign reflects the client's brand voice, messaging, and standards.
• Build, test, QA, and launch email campaigns in Mailchimp, from single sends to multi-step automations.
• Set up and manage automation workflows and triggers.
• Build and maintain audience segments and list hygiene to keep targeting sharp and deliverability strong.
• Configure and manage the enrollment of leads into specific campaigns and journeys, coordinating with Salesforce data, lead status and routing.
• Monitor sending best practices, compliance (CAN-SPAM, GDPR where applicable), and deliverability health.
• Track and report on opens, clicks, conversions, and campaign-level performance.
• Run A/B tests on subject lines, content, send times, and sequencing to continuously improve results.
• Turn performance data into clear takeaways and recommendations for the client.

Skills

Copywriting

Campaign management

Email marketing

Marketing automation

Client management

Analytics

Tools

Mailchimp

Salesforce

Job description

Email Marketing Specialist (Contract, part time)

Contract Engagement, US (Remote)

We're looking for a hands-on Email Marketing Specialist to work closely with a client's team to plan, write, build, and automate their email program, covering everything from a single nurture sequence to a full lifecycle journey.

Position Summary

This contract role supports one client’s email marketing program as part of a Nimble Gravity engagement. The Email Marketing Specialist manages email campaign development and execution, combining strategic thinking with hands-on production. You’ll write copy, build campaigns, set up automations, report on results, and use those insights to improve the next send.

You're comfortable working directly with clients to understand their goals, and you know how to translate those goals into email strategy, content, and sequencing that gets results. You have real experience building and launching campaigns in Mailchimp, and enough familiarity with Salesforce to help route and enroll leads into the right journeys.

KEY RESPONSIBILITIES

Client Engagement

• Partner directly with the client's marketing team to understand goals, audiences, and campaign priorities.

• Translate the client's business objectives into clear email marketing strategy and recommendations.

• Present campaign plans, timelines, and performance results to the client in a clear, confident way.

Email Campaign Development

• Write and edit email copy, including subject lines, body content, and calls to action, that's on-brand and built to convert.

• Design B2B email sequencing and journey logic for a variety of email campaigns, from lead generation to nurture campaigns.

• Plan multi-touch campaigns that coordinate timing, messaging, and audience segments across a sequence.

• Ensure every campaign reflects the client's brand voice, messaging, and standards.

Email Execution & Automation

• Build, test, QA, and launch email campaigns in Mailchimp, from single sends to multi-step automations.

• Set up and manage automation workflows and triggers.

• Build and maintain audience segments and list hygiene to keep targeting sharp and deliverability strong.

• Configure and manage the enrollment of leads into specific campaigns and journeys, coordinating with Salesforce data, lead status and routing.

• Monitor sending best practices, compliance (CAN-SPAM, GDPR where applicable), and deliverability health.

Reporting & Optimization

• Track and report on opens, clicks, conversions, and campaign-level performance.

• Run A/B tests on subject lines, content, send times, and sequencing to continuously improve results.

• Turn performance data into clear takeaways and recommendations for the client.

QUALIFICATIONS

• 2 to 4 years of experience in email marketing, marketing automation, or a related field.

• Hands-on experience building, testing, and launching campaigns in Mailchimp is required.

• Familiarity with Salesforce, or a similar CRM, for lead management and campaign enrollment.

• Strong copywriting skills, with an ear for tone, clarity, and calls to action that convert.

• Experience building nurture sequences, drip campaigns, or lifecycle journeys.

• Comfortable working directly with client stakeholders and communicating clear under deadline.

• Working knowledge of segmentation, list management, and email automation logic.

• Understanding of email deliverability fundamentals, A/B testing, and performance reporting.

• Available to commit contract hours for the duration of the engagement.

SUCCESS IN THIS ROLE

You'll be successful if you:

• Bring meticulous attention to detail. Every send is proofed, tested, and QA'd before it goes out, and typos and broken links never ship on your watch.

• Own email campaigns end to end, from strategy and copy through build, launch, and automation.

• Build a strong working meeting with the client's team.

• Deliver polished, on-brand campaigns on time, with minimal rework.

• Use data to sharpen targeting, content, and sequencing over time.

WHO YOU ARE

• You're a doer. You enjoy bringing structure to moving pieces, keeping projects on track, and helping teams execute great ideas. You're naturally curious, collaborative, and dependable, and you're willing to jump in wherever needed.

• You don't wait to be told every next step. You anticipate needs, communicate proactively, and take pride in delivering work that helps the business growth.

ABOUT NIMBLE GRAVITY

Nimble Gravity is an AI and data consulting firm that helps organizations solve complex business problems through modern data, analytics, and AI solutions. We partner with enterprise clients to transform data into business value.

Nimble Gravity is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local law. Nimble Gravity considers all qualified applicants

Why Join Nimble Gravity?

You'll help leading financial institutions and other clients adopt AI in meaningful ways. You'll work directly with clients, engineers, and AI specialists to turn emerging technology into measurable business outcomes. If you enjoy teaching, facilitating, influencing, and helping people embrace new ways of working, we'd love to talk.

We do not sponsor HB1 visas