Email Marketing Lead (Contract) — Campaigns, Automation & Growth

Rallyday Partners; Northern (KY); Hybrid; USD 34,000 - 62,000; Part time

Job summary

Nimble Gravity is seeking an Email Marketing Specialist for a contract, part-time engagement. You will plan, write, build, and automate email programs, from a single nurture sequence to full lifecycle journeys, working closely with the client’s team.

You will craft copy, set up campaigns in Mailchimp, coordinate with Salesforce for lead routing, monitor performance, and deliver insights to improve future sends while maintaining brand voice and deliverability standards.

Qualifications

• 2 to 4 years of experience in email marketing, marketing automation, or a related field.
• Hands-on experience building, testing, and launching campaigns in Mailchimp is required.
• Familiarity with Salesforce, or a similar CRM, for lead management and campaign enrollment.
• Strong copywriting skills, with an ear for tone, clarity, and calls to action that convert.
• Experience building nurture sequences, drip campaigns, or lifecycle journeys.
• Comfortable working directly with client stakeholders and communicating clear under deadline.
• Working knowledge of segmentation, list management, and email automation logic.
• Understanding of email deliverability fundamentals, A/B testing, and performance reporting.
• Available to commit contract hours for the duration of the engagement.

Responsibilities

• Partner directly with the client's marketing team to understand goals, audiences, and campaign priorities.
• Translate the client's business objectives into clear email marketing strategy and recommendations.
• Present campaign plans, timelines, and performance results to the client in a clear, confident way.
• Write and edit email copy, including subject lines, body content, and calls to action, that's on-brand and built to convert.
• Design B2B email sequencing and journey logic for a variety of email campaigns, from lead generation to nurture campaigns.
• Plan multi-touch campaigns that coordinate timing, messaging, and audience segments across a sequence.
• Ensure every campaign reflects the client's brand voice, messaging, and standards.
• Build, test, QA, and launch email campaigns in Mailchimp, from single sends to multi-step automations.
• Set up and manage automation workflows and triggers.
• Build and maintain audience segments and list hygiene to keep targeting sharp and deliverability strong.
• Configure and manage the enrollment of leads into specific campaigns and journeys, coordinating with Salesforce data, lead status and routing.
• Monitor sending best practices, compliance (CAN-SPAM, GDPR where applicable), and deliverability health.
• Track and report on opens, clicks, conversions, and campaign-level performance.
• Run A/B tests on subject lines, content, send times, and sequencing to continuously improve results.
• Turn performance data into clear takeaways and recommendations for the client.

Skills

Copywriting

Campaign management

Email marketing

Marketing automation

Client management

Analytics

Tools

Mailchimp

Salesforce

Job description

Nimble Gravity is seeking an Email Marketing Specialist for a contract, part-time engagement. You will plan, write, build, and automate email programs, from a single nurture sequence to full lifecycle journeys, working closely with the client’s team.

You will craft copy, set up campaigns in Mailchimp, coordinate with Salesforce for lead routing, monitor performance, and deliver insights to improve future sends while maintaining brand voice and deliverability standards.