Marketing Lead Remote (United States)

S27a; Boston (MA); Remote; USD 130,000 - 165,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Flexible PTO

$1,000 home-office setup budget

Annual book stipend

Job summary

S27a, based in Boston, is looking for a Senior Marketing Manager to own the marketing function. Your role includes developing strategy, managing a team, and ensuring effective messaging to authors.

The ideal candidate will have over 6 years of experience in marketing, particularly in subscription software products. The position offers a salary between $130,000 and $165,000, along with benefits like health insurance and a home-office setup budget.

Qualifications

• 6+ years in marketing with at least 2 years leading a function or team.
• Experience growing a subscription software product.
• Fluency with funnel data.

Responsibilities

• Own marketing strategy and the full funnel from first impression to paid subscription.
• Sharpen positioning and messaging.
• Define metrics and report on performance.

Skills

Marketing strategy

Team leadership

Funnel data analysis

Strong writing skills

Job description

About Scrivy

Scrivy is the growth desk for self-published authors. We give KDP authors one toolkit to grow their books on Amazon: keyword rank tracking, sales analytics, listing optimization, A+ Content design, category research, and reader review distribution. We're a small, remote-first team headquartered in the Boston area, building for authors who treat their books like a business.

The role

You'll be our first senior marketing hire and the owner of the entire marketing function. Today, marketing at Scrivy is a set of working channels run close to the founder. Your job is to turn it into a system: sharpen the positioning, decide where we spend and why, and build the team that executes it. This is a player‑coach role. You'll set strategy and you'll also write the launch email yourself when that's the fastest path.

You’ll report directly to the founder and, as the team grows, manage our content and growth marketing hires.

What you'll do

• Own marketing strategy and the full funnel, from first impression through free trial to paid subscription
• Sharpen positioning and messaging for a skeptical, ambitious audience of self‑published authors
• Set the channel mix across paid social, search, SEO content, email, and partnerships, and decide where the next dollar goes
• Define the metrics that matter, build honest measurement around them, and report on what's working without spin
• Run launches end to end: new tools, pricing changes, research reports, and brand moments
• Hire, manage, and develop the marketing team, starting with content and growth roles
• Write landing pages, emails, positioning docs. The bar for prose here is high

What we're looking for

• 6+ years in marketing with at least 2 years leading a function or team
• Experience growing a subscription software product, ideally one sold to prosumers or small businesses rather than enterprises
• A genuinely strong writer. You'll be asked for writing samples
• Fluency with funnel data: you can pull your own numbers, question an attribution story, and change course when the evidence says to
• A player‑coach temperament: you've built strategy and you still enjoy shipping the work
• Comfortable being the most senior marketer in the room and owning outcomes without a playbook handed to you

Nice to have

• Familiarity with self‑publishing, the creator economy, or marketplaces where individuals run small businesses
• Lifecycle and email marketing depth
• Experience building or repositioning a brand, not just running channels

Compensation & benefits

• $130,000–$165,000 base salary, depending on experience
• Health, dental, and vision insurance
• 401(k) plan
• Flexible PTO plus company holidays
• $1,000 home‑office setup budget
• An annual book stipend, naturally

How we work

We're fully remote across the US, with a home base in the Boston area. The team is small, communication is mostly written and async, and there's no layer between you and the founder. Work ships quickly and gets in front of real authors the same week.

Equal opportunity

Scrivy is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.