Senior Manager, Performance & Organic Growth

Scribd, Inc.; Los Angeles (CA); Hybrid; USD 137,000 - 211,000; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Health coverage

Mental health support

Generous paid time off

Paid parental leave

Retirement matching

Learning & development programs

Wellness/home office stipends

Product access to Scribd suite

Enterprise access to AI tools

Job summary

Scribd, Inc. is seeking a senior marketing leader to own strategy across paid and organic channels, including search, social, affiliate, SEO, and emerging AI-driven search.

You will allocate budgets, guide a team of channel owners, and partner with product and brand marketers to drive growth. The role requires 6+ years in performance marketing at a B2C company, 2+ years of people management, strong analytics, and comfort with AI tools.

Qualifications

• 6+ years of experience running performance marketing channels at a B2C company.
• 2+ years of direct people management experience.
• Strong understanding of digital marketing best practices: paid search, paid social, affiliate; SEO and LLM visibility.
• Strong command of marketing unit economics (LTV/CAC) and attribution; MMM is a plus.
• Experience owning or evaluating marketing technology (ad management, SEO monitoring, attribution tooling).
• Analytical mindset with ability to interpret and apply data insights.
• Comfortable using AI tools in everyday marketing work.
• Strong collaboration across multi-brand portfolio.

Responsibilities

• Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and LLM-driven search; allocate budget to drive growth.
• Manage and develop a team of channel owners; foster learning and performance.
• Lead attribution and reporting across paid and organic channels; reallocate spend to optimize ROI.
• Partner with brand marketers on integrated campaigns blending brand storytelling with performance channels.
• Work with creative to produce assets that drive engagement and conversion.
• Test new and emerging channels beyond core set to uncover market opportunities.

Skills

Paid search

Paid social

Affiliate

SEO

LLM visibility

Marketing economics

Attribution

AI tools in marketing

Tools

Ad management tools

SEO monitoring tools

Attribution tooling

Job description

Scribd, Inc. is on a mission to advance human understanding. Our four products — Scribd®, Slideshare®, Everand™, and Fable — help billions of people across the globe move beyond access and into insight, application, and expertise.

Culture at Scribd, Inc.

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

We believe the best work happens when individual flexibility is balanced with meaningful community connection. Scribd Flex empowers employees to choose the workstyle and location that support their best performance, while committing to intentional in-person moments that strengthen collaboration and culture. Occasional in-person attendance is required for all Scribd, Inc. employees, regardless of location.

So what are we looking for in new team members? At Scribd, Inc., we hire for “GRIT.” Traditionally defined as the intersection of passion and perseverance toward long‑term goals, GRIT reflects the mindset we expect from every employee. For us, it also serves as a practical framework for how we work: setting and achieving Goals, delivering Results within your role, contributing Innovative ideas and solutions, and strengthening the broader Team through collaboration and attitude.

Responsibilities

• Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and how we show up in LLM‑driven search, setting that strategy in alignment with product and brand marketers. Allocate budget across performance channels to drive growth.
• Manage and develop the team of channel owners, fostering a culture of learning and performance.
• Lead attribution and reporting across paid and organic channels, using data‑driven insights to reallocate spend and optimize return on investment continuously.
• Partner with brand marketers on integrated campaigns, pairing brand storytelling with performance channels to drive awareness and acquisition together.
• Work with creative to produce assets that drive strong engagement and conversion.
• Test new and emerging channels beyond this core set, looking for market opportunities we haven't yet captured.

Qualifications

• 6+ years of experience running performance marketing channels, managing meaningful paid budgets in‑house at a B2C company.
• 2+ years of direct people management experience.
• Strong understanding of best practices in digital marketing, particularly paid search, paid social, and affiliate. Working knowledge of SEO and LLM visibility.
• Strong command of marketing unit economics and financial concepts such as LTV/CAC, with a solid understanding of marketing attribution and incrementality. Experience with Media Mix Modeling (MMM) is a plus.
• Experience owning or evaluating marketing technology, such as ad management, SEO monitoring, or attribution tooling.
• Analytical mindset with the ability to interpret and apply data insights.
• Comfortable using AI tools in everyday marketing work, from testing and reporting to creative production.
• Solid understanding of creative best practices, with experience collaborating between marketing buying and creative teams.
• Excellent communication and collaboration skills, comfortable working across a multi‑brand portfolio.
• Customer‑obsessed mindset.

At Scribd, Inc., your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States.

In the state of California, the reasonably expected salary range is between $136,500 [minimum salary in our lowest geographic market within California] to $211,000 [maximum salary in our highest geographic market within California].

In the United States, outside of California, the reasonably expected salary range is between $112,500 [minimum salary in our lowest US geographic market outside of California] to $200,000 [maximum salary in our highest US geographic market outside of California].

In Canada, the reasonably expected salary range is between $143,500 CAD [minimum salary in our lowest geographic market] to $180,000 CAD [maximum salary in our highest geographic market].

We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job‑related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.

Working at Scribd, Inc.

Are you currently based in a location where Scribd, Inc. can employ you?

Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance:

United States

Atlanta | Austin | Boston | Dallas | Denver | Chicago | Houston | Jacksonville | Los Angeles | Miami | New York City | Phoenix | Portland | Sacramento | Salt Lake City | San Diego | San Francisco | Seattle | Washington D.C.

Canada

Ottawa | Toronto | Vancouver

Mexico

Mexico City

Benefits At Scribd, Inc.

• Scribd Flex (flexible work model)
• Comprehensive health, dental, and vision coverage
• Mental health support and disability coverage
• Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
• Paid parental leave and family support benefits
• Retirement matching and employee equity
• Learning and development programs and professional growth opportunities
• Wellness and home office stipends
• Complimentary access to the Scribd, Inc. suite of products
• Enterprise access to leading AI tools

Get to Know Scribd, Inc.

About Scribd, Inc.

Life at Scribd, Inc.

We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing [e-mail] about the need for adjustments at any point in the interview process. If you apply for a job with Scribd, Inc. or otherwise engage with us in connection with employment (including as an employee, contractor, or other personnel), the personal information we process in that context is subject to our Employee and Applicant Privacy Policy, which is available here. Scribd, Inc. is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.