Marketing Lead (maternity cover)

Whereby; United States; Remote; USD 73,000 - 81,000; Full time

Benefits offered by this job

Unlimited holiday

Fully remote work setup

Home office budget

Enhanced parental leave

Equity

Job summary

Whereby is seeking a Marketing Lead for a maternity cover role, remotely based in the UK. You will lead marketing strategies to grow the Whereby brand, increase awareness, and generate demand to expand the sales pipeline and new user acquisition.

Reporting to the Chief Commercial Officer, you will collaborate with a small commercial team and agencies, owning both strategic direction and hands-on campaigns across channels.

Qualifications

• Experience in B2B Marketing in a start-up environment is required.
• Generalist marketer willing to get involved across channels and campaigns.
• Experience working in a distributed team is beneficial.
• Marketing Lead/Senior Marketing Manager level experience is preferred.

Responsibilities

• Lead and execute the Marketing strategy.
• Propose campaigns to drive brand awareness, engagement and pipeline.
• Maintain strategic relationships with internal and external stakeholders.
• Measure and report on marketing performance and impact.
• Budget responsibilities for marketing activities and spend.

Skills

Creative thinker

Customer focused

Organised

Analytics savvy

Excellent communicator

Adaptable

Prioritising

Job description

Whereabouts : Remote from anywhere in the UK

Contractual Arrangement: Full time, 12 months fixed term

Ideal start date: 5 Oct 2026

Eligibility to work in the UK: We welcome applications from candidates already eligible to work in the UK that do not require sponsorship from Whereby. You will be asked to share proof of this prior to receiving any offer of employment.

Interviews : Around 3 hours over a few weeks, including some practical work

Salary : 55,000-61,000£

Reporting to: Chief Commercial Officer

Your mission at Whereby

To lead Marketing strategies and tactics to grow Whereby’s brand, increase awareness, generate demand among target audiences, and capture demand to increase Sales pipeline, revenue and new user acquisition.

What Whereby is all about

_ Freedom to work from anywhere: _ our mission with Whereby is to give people freedom to live and work where they thrive.

Our global HQ is in Norway, but our users (and team) are worldwide - Whereby has been used in nearly every country in the world by millions of people.

By making it possible to collaborate as well over video as you can in real life, we want to give you the choice to work from where your life happens. To allow you to be in a place where you can think and focus, but also allow a seamless and instant connection with others when you need to.

To work at Whereby you’ll need to be an excellent communicator, able to work autonomously when needed but also collaborate remotely with our global team.

Benefits include unlimited holiday, flexible, fully remote working setup, home office budget, enhanced parental leave, equity and more.

Read more about working at Whereby here.

Marketing mission

Whereby is loved by millions of users globally, and Marketing plays a key role in making sure that we can increase awareness and gain new customers, adding true value to every stage of their experience with us. Focused on the Telehealth and Digital Mental Health industries, we’re on a mission to facilitate healthcare consultations globally through mid-sized to enterprise customers in the sector as well as individual practitioners and clinics.

The Marketing Lead’s mission is to increase sign ups and adoption of Whereby Embedded, our API product, as well as Whereby Meetings, our simple video call solution, with a strong focus on the healthcare sector.

Embedded is our core focus, with a sales led strategy focused on account based marketing, brand equity building and sales enablement, you will work closely with the wider Commercial team to attract, educate and close high-value customers.

For Meetings, the focus is on an experimental product led strategy, acquiring new paying users through various channels.

You will closely collaborate with other departments across the business on all areas of B2B Marketing, from content to product to advertising, and will have support from a performance marketing agency and freelance designer. You’ll find creative ways to reach, educate, inspire and engage our target audiences. As a small team, every day is different! You should be prepared to prioritise ruthlessly, collaborate with other departments and adapt to the changeable nature of a start-up.

What we’re looking for in our Marketing Lead

This is a maternity cover contract. You will adopt the existing strategy laid out by the current Marketing Lead, but with flexibility that things can change quickly in a start-up! This is the only Marketing role in a small commercial team, so you need to be able to both think strategically, and be hands-on executing tactics and campaigns across multiple channels.

We’re looking for someone with previous B2B Marketing experience in a start-up environment. You are a generalist marketer, willing to get involved wherever needed. Supported by the Chief Commercial Officer, as well as a Performance Marketing agency and freelance designer, you will assist across a variety of campaigns and channels and have true business impact.

Your attributes

You may be just the right person if others have described you as an autonomous can-do marketer who embodies the below competencies…

• Creative thinker
• Customer focused
• Organised
• Analytics savvy
• Excellent communicator
• Adaptable
• Good at prioritising

Your previous experience

We’re mostly looking for someone ready to get stuck in across all areas of Marketing to support the team and have quick impact, taking the reins when our current Marketing Lead heads off on maternity leave. With that said, you may be a good fit if you…

• Are a current Marketing Lead/Senior Marketing Manager
• Have proven hands-on experience in all or most of the following areas; Content/Social Media Marketing, Account Based Marketing, Brand building, SEO, Product Marketing, Performance Marketing, Lifecycle Marketing, CRO/website management, Event Marketing.
• Have solid experience in B2B Marketing (Health tech or a technical/developer focused product a bonus!)
• Experience working at a startup is desired.
• Experience working in a distributed team is beneficial.

We believe in everyone

We fundamentally believe talent is distributed to all of us in equal measure. We open our doors (physical or URL) to everyone and we see our differences as a strength; it’s this philosophy that drives us towards our mission.

• Cross-cultural communicator

This means we see your unique history as having value money cannot buy; we believe in the strength of every intersection of race, religion or belief, ethnic origin, different physical ability, family structure, socio-economics, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity.

The nuts and bolts of the role

How we’ll measure your success

• Influenced leads, sales pipeline & revenue (Embedded)
• Paying user acquisition (Meetings)
• Output and execution of Marketing campaigns/tactics

Strategic responsibilities

• Lead and execute the Marketing strategy.
• Propose campaigns and tactics to drive brand awareness, engagement, pipeline generation and acquisition with our ICP.
• Maintain strategic relationships and partner with key internal and external stakeholders including agencies and vendors.
• Measure and report on marketing performance, providing insight and assisting towards team and company goals.
• Budget responsibilities- Recommend budget allocations for Marketing activities and propose spend to the CCO. Accountable for marketing spend of always-on activity.

Tactical responsibilities

As the only Marketer in the company, you should expect to be involved across a variety of Marketing channels and functions. It is not expected that you will run activity across all channels at once, but throughout the year it is likely you will need to get involved across a variety of marketing channels.

• Campaign and activity execution - across a variety of channels including those mentioned in the “previous experience” section.
• Reporting- Use various analytics tools to report on marketing effectiveness and impact across the company. Support the leadership team with board-level insights as required.