Marketing Lead, Demand Gen (0→1) – NYC | Equity

Tandem Inc.; New York (NY); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

$0 cost medical

401k matching

Lunch and dinner in office

Gym membership stipend

Clear Travel Pass

Tech equipment

Mentorship pairing

Relocation assistance

Job summary

Tandem Inc. in New York City is seeking a Marketing Lead to drive demand generation from the ground up. This pivotal role requires 4+ years of experience in demand and growth marketing within a fast-paced startup environment. Responsibilities include building a demand generation engine, managing inbound pipeline strategies, and optimizing marketing processes using tools like HubSpot. The compensation ranges from $100,000 to $150,000, and the role offers significant benefits including unlimited PTO and 401k matching.

Qualifications

• 4+ years of experience in demand generation, growth, product marketing, or brand marketing.
• Proven 0 to 1 marketing experience at a fast-growing startup.
• Experience across content, product marketing, brand, conferences, partnerships, and demand generation.

Responsibilities

• Build and own a demand generation engine from the ground up.
• Drive inbound pipeline across content, paid, SEO/SEM, and partnerships.
• Develop and execute content strategy across website, blog, and sales enablement.
• Plan and manage conference strategy, logistics, and execution.
• Own and optimize Google Ads and LinkedIn campaigns.

Skills

Demand generation

Growth marketing

Product marketing

Brand marketing

Strong communication

Execution skills

Education

Top-tier education in a highly selective environment

Advanced degree

Tools

HubSpot

Google Ads

LinkedIn

Job description

Tandem Inc. in New York City is seeking a Marketing Lead to drive demand generation from the ground up. This pivotal role requires 4+ years of experience in demand and growth marketing within a fast-paced startup environment. Responsibilities include building a demand generation engine, managing inbound pipeline strategies, and optimizing marketing processes using tools like HubSpot. The compensation ranges from $100,000 to $150,000, and the role offers significant benefits including unlimited PTO and 401k matching.