Marketing Lead: Brand, Proposals & Growth

Preferred Parking Service, LLC; Charlotte (NC); On-site; USD 76,000 - 88,000; Full time

Benefits offered by this job

Benefits

PTO after 90 days

401K after 6 months

Job summary

Preferred Parking is seeking a Marketing Manager to own the marketing strategy and brand across the Carolinas, partnering with Business Development to win and retain property owner clients. The role is self-directed, ensuring branding consistency in proposals, case studies, signage, and digital channels while improving the parker experience.

You'll lead content creation, email campaigns, social updates, PR collaboration, and events with a focus on measurable growth across multiple locations.

Qualifications

• 5+ years of marketing experience in B2B services, commercial real estate, property management, hospitality, or multi-location businesses.
• Bachelor's degree in marketing, communications, graphic design, or related field, or equivalent experience.
• Strong writer capable of turning operating results into persuasive proposals, case studies, and white papers.
• Advanced Canva skills and strong graphic design ability.
• Hands-on experience with Google Business Profile, review management, email marketing platforms, Google Analytics, and Google/Meta ads.
• Experience managing print, signage, or production vendors and projects.
• Excellent attention to detail and ability to manage multiple projects and deadlines.
• Strong verbal communication with executives, employees, clients and vendors.
• Self-directed, with initiative and follow-through.

Responsibilities

• Lead the writing and design of RFP responses, proposals, and sales presentations in Canva with the BD team.
• Create owner-facing content including case studies, white papers, capability decks, brochures, and one-pagers.
• Plan and run email campaigns to owners, prospects, and referral partners to support the BD pipeline.
• Maintain a professional LinkedIn presence with regular posts on wins and industry topics.
• Collaborate with PR to pitch positive coverage in trade and local business publications.
• Support industry events, association memberships, and owner outreach.
• Administer Canva account and own brand standards; update Brand Standards Guide annually.
• Oversee signage process across facilities, manage sign vendors, quotes, orders; coordinate installs.
• Audit signage and branded materials; maintain compliance tracker and fix gaps.
• Ensure branding consistency across materials, vehicles, uniforms, and digital channels.
• Build and run a Parker marketing plan for high-revenue locations.
• Manage Google Business Profile listings for all locations; keep hours, rates, photos, and directions accurate.
• Monitor and respond to online reviews; escalate issues to Operations; report trends.
• Run email campaigns to monthly and transient parkers.
• Run tests of Google and Meta ads; report results and scale decisions.
• Track website performance with Google Analytics; collaborate with web designer for content updates and SEO.

Skills

Marketing strategy

Brand management

Copywriting

Graphic design

Canva

Analytics

Project management

Communications

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Meta Ads

Adobe Creative Suite

Job description

Preferred Parking is seeking a Marketing Manager to own the marketing strategy and brand across the Carolinas, partnering with Business Development to win and retain property owner clients. The role is self-directed, ensuring branding consistency in proposals, case studies, signage, and digital channels while improving the parker experience.

You'll lead content creation, email campaigns, social updates, PR collaboration, and events with a focus on measurable growth across multiple locations.