Marketing Manager: Brand, Proposals & BD Growth

Preferred Parking; Charlotte (NC); On-site; USD 76,000 - 88,000; Full time

Benefits offered by this job

PTO after 90 days

401K after 6 months

Benefits eligibility

Job summary

Preferred Parking is seeking a Marketing Manager to own the marketing strategy and brand, aiding Business Development to win and retain property owner clients across the Carolinas. This self-directed role directs marketing, creates persuasive proposals and case studies, and ensures brand consistency from proposals to facility signage.

You’ll drive owner and parker-focused campaigns, manage signage and digital presence, and help optimize the parker experience across locations.

Qualifications

• 5+ years of marketing experience in B2B services, CRE, property management, hospitality, or multi-location businesses.
• Bachelor’s degree in marketing, communications, graphic design, or related field, or equivalent experience.
• A strong writer who can turn operating results into persuasive proposals, case studies, and white papers.
• Advanced Canva skills and strong graphic design ability.
• Hands-on experience with Google Business Profile, review management, email marketing platforms, Google Analytics, and Google/Meta ads.
• Experience managing print, signage, or production vendors and projects.
• Excellent attention to detail and the ability to manage multiple projects and deadlines.
• Strong verbal communication skills with executives, employees, clients, and vendors.
• Ability to handle confidential information with discretion and professionalism.
• Self-directed, with proven ability to set priorities, take initiative, and follow through without daily direction.

Responsibilities

• Lead the writing and design of RFP responses, proposals, and sales presentations in Canva with the BD team.
• Build and maintain a reusable proposal content library and templates for quick responses during busy periods.
• Write and design owner-facing content, including case studies, white papers, capability decks, brochures, and one-pagers.
• Plan and run email campaigns to owners, prospects, and referral partners to support the BD pipeline.
• Keep a professional LinkedIn presence for the company with posts on wins, case studies, and industry topics.
• Collaborate with PR to pitch positive coverage in trade and local business publications to support sales goals.
• Support industry events, association memberships, and owner outreach.

Skills

Strong writer

Canva

Graphic design

Google Analytics

Google Ads

Meta Ads

Email marketing platforms

Vendor management

Education

Bachelor's degree in marketing, communications, graphic design, or related field

Tools

Google Business Profile

Adobe Creative Suite

Job description

Preferred Parking is seeking a Marketing Manager to own the marketing strategy and brand, aiding Business Development to win and retain property owner clients across the Carolinas. This self-directed role directs marketing, creates persuasive proposals and case studies, and ensures brand consistency from proposals to facility signage.

You’ll drive owner and parker-focused campaigns, manage signage and digital presence, and help optimize the parker experience across locations.